Marketing Analytics Research
Budget: £10 – £20 GBP
Provide information and insight by critically evaluating analytical approaches in product and design and explore consumer perceptions in the computer industry. Please include a critical overview of how new analytic methodologies are motivated from a business perspective.
discuss areas like data driven decision making etc.
Provide information on:
- introduce the context: characteristics of the computer industry and products.
- outline challenges of product/service design and measuring perceptions.
- identify the scope of analytics in dealing with the challenges
- present examples of use of analytic methods to motivate your arguments.
- discuss downsides of using analytics.
discuss 4 areas of marketing: Product, Price, Promotion and Place.
include references, tables and figures to provide further explanation and proof to ideas so i can understand better.
discuss areas like data driven decision making etc.
Provide information on:
- introduce the context: characteristics of the computer industry and products.
- outline challenges of product/service design and measuring perceptions.
- identify the scope of analytics in dealing with the challenges
- present examples of use of analytic methods to motivate your arguments.
- discuss downsides of using analytics.
discuss 4 areas of marketing: Product, Price, Promotion and Place.
include references, tables and figures to provide further explanation and proof to ideas so i can understand better.