Individual Market Analysis Paper
Budget: $30 – $250 USD
I'm in need of a 3000 word paper for my Principles of Marketing class, BUS360. The topic is an individual market analysis project
--- AMAZON IS THE COMPANY
PLEASE DO NOT USE BING CHAT OR AI
Template for Individual Marketing Company Analysis
The marketing analysis should be documented in APA formatting. If you do not have APA formatting, your paper will be lowered by one letter grade. Make sure you provide an alphabetized reference list.
Requirements:
▪ Topic: Select a publicly traded company that you admire. It does not have to be
currently operating.
• You must gain instructor approval on your choice.
▪ Length: Your paper should be a minimum of 3,000 words which may include your title
page or works cited page.
• The paper should be spaced at 1.15 with 12-point font.
• You may insert pictures or charts if they add value to your paper by illustrating
concepts discussed.
▪ Resources: You must use at least four resources.
• Resources should be credible, if not scholarly.
• All sources should be cited using APA formatting. This means that you will use in-text citations and create an alphabetized reference list (make sure your references are complete).
Your paper will be submitted to Turnitin. I will also see a score for use of AI. Do you own research and do not risk an academic integrity violation.
Outline of Paper-Use the Underlined Headings in your Paper. Your paper MUST be setup in the format below. Failure to do so will result in a lowered grade.
Introduction
Prepare an introduction about the company you are researching. Provide past, present and future projections of how the company has evolved (history).
Industry Analysis
Prepare an analysis of the environment that the company presently operates in. Discuss competitors and how they are evolving. This would include information about the projected growth of the industry. You should prepare research that reflects industry analysis and not an analysis of your company under this heading.
External Environment
Prepare analysis of how the external environment is impacting the company. This should include an analysis of the following:
Sociocultural Changes
Demographic Changes
Political/Legal Changes
Economic Environmental Impacts
Technological Environment Changes
Ecological and environmental Impacts
Competitive Environment Impacts on company’s strategy
How are the external environmental changes affecting the marketing strategies?
Review the research above and discuss how the external environmental factors are influencing how the marketing mix is changing.
Target Market and Traditional Marketing Efforts
Provide a description of the company’s target market (be specific). This can include demographic, geographic, psychographic, or behavioral descriptions. What has the company used for a traditional marketing strategy and how is it changing? How does the company reach its target market?
Conclusion
After reviewing the research, how has the company responded to the changing marketing environment? What has it done right and what opportunities have been missed?
Recommendations
Make at least three recommendations for the company. In your recommendations, use research and critical thinking skills for why you made the recommendations.
--- AMAZON IS THE COMPANY
PLEASE DO NOT USE BING CHAT OR AI
Template for Individual Marketing Company Analysis
The marketing analysis should be documented in APA formatting. If you do not have APA formatting, your paper will be lowered by one letter grade. Make sure you provide an alphabetized reference list.
Requirements:
▪ Topic: Select a publicly traded company that you admire. It does not have to be
currently operating.
• You must gain instructor approval on your choice.
▪ Length: Your paper should be a minimum of 3,000 words which may include your title
page or works cited page.
• The paper should be spaced at 1.15 with 12-point font.
• You may insert pictures or charts if they add value to your paper by illustrating
concepts discussed.
▪ Resources: You must use at least four resources.
• Resources should be credible, if not scholarly.
• All sources should be cited using APA formatting. This means that you will use in-text citations and create an alphabetized reference list (make sure your references are complete).
Your paper will be submitted to Turnitin. I will also see a score for use of AI. Do you own research and do not risk an academic integrity violation.
Outline of Paper-Use the Underlined Headings in your Paper. Your paper MUST be setup in the format below. Failure to do so will result in a lowered grade.
Introduction
Prepare an introduction about the company you are researching. Provide past, present and future projections of how the company has evolved (history).
Industry Analysis
Prepare an analysis of the environment that the company presently operates in. Discuss competitors and how they are evolving. This would include information about the projected growth of the industry. You should prepare research that reflects industry analysis and not an analysis of your company under this heading.
External Environment
Prepare analysis of how the external environment is impacting the company. This should include an analysis of the following:
Sociocultural Changes
Demographic Changes
Political/Legal Changes
Economic Environmental Impacts
Technological Environment Changes
Ecological and environmental Impacts
Competitive Environment Impacts on company’s strategy
How are the external environmental changes affecting the marketing strategies?
Review the research above and discuss how the external environmental factors are influencing how the marketing mix is changing.
Target Market and Traditional Marketing Efforts
Provide a description of the company’s target market (be specific). This can include demographic, geographic, psychographic, or behavioral descriptions. What has the company used for a traditional marketing strategy and how is it changing? How does the company reach its target market?
Conclusion
After reviewing the research, how has the company responded to the changing marketing environment? What has it done right and what opportunities have been missed?
Recommendations
Make at least three recommendations for the company. In your recommendations, use research and critical thinking skills for why you made the recommendations.