Head of Digital Marketing (Remote)
Budget: $8 – $15 USD
Location: Remote (Must be available to work US Central Time Zone, 8 AM - 5 PM)
Job Summary:
We are seeking an experienced, data-driven Head of Digital Marketing to lead our digital marketing strategy and execution at SuperConstruct, a leading SaaS company revolutionizing the construction industry. The ideal candidate will be a strategic and creative leader with a strong background in SaaS or B2B digital marketing, capable of executing initiatives to build brand awareness, drive lead generation, and foster customer retention. This role demands a balance of tactical expertise and strategic vision to lead SuperConstruct’s digital presence across multiple channels, including content, SEO, social media, paid search, and customer engagement.
Key Responsibilities:
Strategic Planning and Execution
- Lead the comprehensive digital marketing strategy for SuperConstruct, ensuring a balanced approach to brand awareness, demand generation, and customer retention.
- Define and manage the marketing funnel across ToFu, MoFu, and BoFu, developing tailored tactics for each stage to drive awareness, engagement, and conversions.
- Focus on customer acquisition and retention equally, given the SaaS subscription model, to drive predictable and recurring revenue streams.
- Continuously innovate by testing new digital channels, messaging approaches, and audience segments to maximize digital reach and effectiveness.
- Ensure alignment with sales and customer success teams to create a seamless, integrated customer journey from prospecting through post-sale engagement.
- Content Marketing and Lead Nurturing
- Develop and manage a robust content marketing strategy that spans blogs, infographics, social media, case studies, webinars, and other formats aimed at engaging audiences across the funnel.
- Create and oversee ToFu, MoFu, and BoFu content:
- Oversee SEO strategies for content visibility, including keyword strategy, on-page/off-page SEO, and content upgrades to capture leads.
- Develop content upgrades and lead magnets to grow the mailing list and feed the lead nurturing process, ensuring leads are segmented and nurtured according to their buyer journey stage.
SEO & Behavioral Retargeting
- Lead SEO initiatives to optimize SuperConstruct’s digital assets for search visibility, incorporating on-page and off-page SEO tactics, link-building, and technical SEO best practices.
- Design and implement behavioral retargeting strategies to re-engage site visitors, using display ads, social media retargeting, and email campaigns to bring prospects back to the site.
Video and Social Media Marketing
- Drive the video marketing strategy with a mix of explainer videos, product demos, customer testimonials, and educational webinars.
- Oversee social media presence across platforms like LinkedIn, Facebook, and Instagram to build brand visibility, engagement, and drive targeted lead generation.
- Manage influencer partnerships and co-marketing collaborations within the construction industry to increase SuperConstruct’s visibility and credibility.
Paid Advertising and Conversion Optimization
- Manage paid search (PPC) campaigns on Google and social platforms, focusing on high-intent keywords and targeting specific roles within construction firms.
- Optimize ad spend across channels to maximize ROI, continually refining the approach based on analytics and performance data.
- Implement Conversion Rate Optimization (CRO) across SuperConstruct’s digital assets, using A/B testing and data analysis to increase lead capture, demo sign-ups, and conversions.
Customer-Centric Retention Marketing
- Design and implement customer retention strategies to keep SuperConstruct’s clients engaged and satisfied, with campaigns such as milestone emails, product updates, and personalized communications. - Develop and promote a referral program to leverage existing customers in driving new business, incorporating incentives to reward successful referrals.
- Lead customer appreciation initiatives, including exclusive forums, webinars, community events, and early access to new features to foster brand loyalty and advocacy.
Customer Evangelism and Engagement
- Work to turn satisfied customers into brand evangelists by providing them with engaging content, re-engagement campaigns, and community-building opportunities.
- Develop engaging, customer-centric content, such as storytelling videos, interactive campaigns, and newsletters that strengthen the relationship with existing users.
Data Analysis and Competitor Monitoring
- Leverage data and analytics to measure the effectiveness of digital marketing efforts, regularly adjusting tactics to optimize performance across all channels.
- Stay ahead of market trends by conducting competitor analysis, tracking industry shifts, and identifying new opportunities for SuperConstruct’s digital marketing strategy.
- Drive data-based insights for continuous improvement, ensuring strategies are optimized in real time to maximize revenue growth.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is preferred.
- 8+ years of experience in digital marketing, with at least 3 years in a leadership role, ideally within B2B SaaS or technology sectors.
- Proven experience in developing multi-channel digital strategies focused on both customer acquisition and retention.
- Expertise in SEO, content marketing, PPC, social media, and video marketing.
- Deep knowledge of CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
- Strong analytical skills and proficiency in analytics tools (Google Analytics, SEMRush) to drive data-based decisions.
- Demonstrated ability to lead, inspire, and manage cross-functional teams while working collaboratively across departments.Exceptional communication and project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
You can check other job opening and application form here:
docs.google.com/forms/d/e/1FAIpQLSelJOVCJZC563EDtuIAnl4MUYPLBPkFLc1c1bNSkA8ZJ5D3jQ/viewform?usp=sharing
Job Summary:
We are seeking an experienced, data-driven Head of Digital Marketing to lead our digital marketing strategy and execution at SuperConstruct, a leading SaaS company revolutionizing the construction industry. The ideal candidate will be a strategic and creative leader with a strong background in SaaS or B2B digital marketing, capable of executing initiatives to build brand awareness, drive lead generation, and foster customer retention. This role demands a balance of tactical expertise and strategic vision to lead SuperConstruct’s digital presence across multiple channels, including content, SEO, social media, paid search, and customer engagement.
Key Responsibilities:
Strategic Planning and Execution
- Lead the comprehensive digital marketing strategy for SuperConstruct, ensuring a balanced approach to brand awareness, demand generation, and customer retention.
- Define and manage the marketing funnel across ToFu, MoFu, and BoFu, developing tailored tactics for each stage to drive awareness, engagement, and conversions.
- Focus on customer acquisition and retention equally, given the SaaS subscription model, to drive predictable and recurring revenue streams.
- Continuously innovate by testing new digital channels, messaging approaches, and audience segments to maximize digital reach and effectiveness.
- Ensure alignment with sales and customer success teams to create a seamless, integrated customer journey from prospecting through post-sale engagement.
- Content Marketing and Lead Nurturing
- Develop and manage a robust content marketing strategy that spans blogs, infographics, social media, case studies, webinars, and other formats aimed at engaging audiences across the funnel.
- Create and oversee ToFu, MoFu, and BoFu content:
- Oversee SEO strategies for content visibility, including keyword strategy, on-page/off-page SEO, and content upgrades to capture leads.
- Develop content upgrades and lead magnets to grow the mailing list and feed the lead nurturing process, ensuring leads are segmented and nurtured according to their buyer journey stage.
SEO & Behavioral Retargeting
- Lead SEO initiatives to optimize SuperConstruct’s digital assets for search visibility, incorporating on-page and off-page SEO tactics, link-building, and technical SEO best practices.
- Design and implement behavioral retargeting strategies to re-engage site visitors, using display ads, social media retargeting, and email campaigns to bring prospects back to the site.
Video and Social Media Marketing
- Drive the video marketing strategy with a mix of explainer videos, product demos, customer testimonials, and educational webinars.
- Oversee social media presence across platforms like LinkedIn, Facebook, and Instagram to build brand visibility, engagement, and drive targeted lead generation.
- Manage influencer partnerships and co-marketing collaborations within the construction industry to increase SuperConstruct’s visibility and credibility.
Paid Advertising and Conversion Optimization
- Manage paid search (PPC) campaigns on Google and social platforms, focusing on high-intent keywords and targeting specific roles within construction firms.
- Optimize ad spend across channels to maximize ROI, continually refining the approach based on analytics and performance data.
- Implement Conversion Rate Optimization (CRO) across SuperConstruct’s digital assets, using A/B testing and data analysis to increase lead capture, demo sign-ups, and conversions.
Customer-Centric Retention Marketing
- Design and implement customer retention strategies to keep SuperConstruct’s clients engaged and satisfied, with campaigns such as milestone emails, product updates, and personalized communications. - Develop and promote a referral program to leverage existing customers in driving new business, incorporating incentives to reward successful referrals.
- Lead customer appreciation initiatives, including exclusive forums, webinars, community events, and early access to new features to foster brand loyalty and advocacy.
Customer Evangelism and Engagement
- Work to turn satisfied customers into brand evangelists by providing them with engaging content, re-engagement campaigns, and community-building opportunities.
- Develop engaging, customer-centric content, such as storytelling videos, interactive campaigns, and newsletters that strengthen the relationship with existing users.
Data Analysis and Competitor Monitoring
- Leverage data and analytics to measure the effectiveness of digital marketing efforts, regularly adjusting tactics to optimize performance across all channels.
- Stay ahead of market trends by conducting competitor analysis, tracking industry shifts, and identifying new opportunities for SuperConstruct’s digital marketing strategy.
- Drive data-based insights for continuous improvement, ensuring strategies are optimized in real time to maximize revenue growth.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is preferred.
- 8+ years of experience in digital marketing, with at least 3 years in a leadership role, ideally within B2B SaaS or technology sectors.
- Proven experience in developing multi-channel digital strategies focused on both customer acquisition and retention.
- Expertise in SEO, content marketing, PPC, social media, and video marketing.
- Deep knowledge of CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
- Strong analytical skills and proficiency in analytics tools (Google Analytics, SEMRush) to drive data-based decisions.
- Demonstrated ability to lead, inspire, and manage cross-functional teams while working collaboratively across departments.Exceptional communication and project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
You can check other job opening and application form here:
docs.google.com/forms/d/e/1FAIpQLSelJOVCJZC563EDtuIAnl4MUYPLBPkFLc1c1bNSkA8ZJ5D3jQ/viewform?usp=sharing