Digital Marketing Initiative (3000 words)

Write about a digital marketing campaign a specific product/ brand.
topic chosen to work on a digital Marketing proposal was a Company Internal Academy, it provides classroom training... how to transform the training delivery approach for retailers on the shopping floor? What products can be launched with AI/ VR? Details below.

INDIVIDUAL ASSIGNMENT: brief
For this final activity submission, you are required to create a proposal for a feasible, value-creating digital marketing initiative of your choice. This can either be for your own organisation or another one of your choice.

Your digital marketing proposal should be divided into eight distinct parts according to the below structure.

INDIVIDUAL ASSIGNMENT: structure
1.1 Executive summary:
Write a short executive summary that provides an overview of your digital marketing proposal. (Max. 500 words)

1.2 Problem statement:
Outline the underlying need for the digital marketing initiative. (Max. 500 words)

1.3 Objectives
Outline the overall business objectives, as well as the SMART digital marketing initiative objectives. (Max. 250 words)

1.4 Proposed solution
Outline the digital marketing solution to the problem that has been identified. (Max. 1500 words)

1.5 Value proposition
Describe how the digital marketing initiative creates value, the types of value it creates, and for whom it creates value. (Max. 200 words)

1.6 Measuring success
Outline how the success of the digital marketing initiative will be determined. (Max. 350 words)

1.7 Resources
Describe the resources necessary to implement the digital marketing initiative. (Max. 250 words)

1.8 Risks
Outline the potential pitfalls or risks facing the digital marketing initiative. (Max. 200 words)