Create a Research poster on Clothing brand 'TrapStar'
Budget: £20 – £250 GBP
In your research poster, you are required to:
1) Provide a brief overview of Trapstar, including:
a) Company logo
b) Industry sector
c) Organisation size
d) Range of products and services offered
e) ONE specific segment that Trapstar is currently targeting using appropriate segmentation variables
2) Use academic frameworks to audit the macro, micro and internal environments in which the organisation operates AND define your organisation’s market position in relation to a range of at least five competitors using a perceptual map
3) Provide a detailed customer persona for the target segment identified in Task 1, which outlines their characteristics and buying behaviour
4) Outline the organisation’s current marketing mix using a range of academic concepts and frameworks to underpin your observations AND assess how well the marketing mix supports the market position identified in Task 2
1) Provide a brief overview of Trapstar, including:
a) Company logo
b) Industry sector
c) Organisation size
d) Range of products and services offered
e) ONE specific segment that Trapstar is currently targeting using appropriate segmentation variables
2) Use academic frameworks to audit the macro, micro and internal environments in which the organisation operates AND define your organisation’s market position in relation to a range of at least five competitors using a perceptual map
3) Provide a detailed customer persona for the target segment identified in Task 1, which outlines their characteristics and buying behaviour
4) Outline the organisation’s current marketing mix using a range of academic concepts and frameworks to underpin your observations AND assess how well the marketing mix supports the market position identified in Task 2