Consumer-behavior project
Budget: $10 – $30 USD
The deliverable for this phase will be a written report.
State your project objectives or your research question for your project.
Industry and Literature Review -- Review of what has been done.
Industry Review -- find industry report from 2 business
Locate Industry Reports or
Conduct some searches via Google Trends
Summarize what you have found and justify why your project idea is worthy.
Discuss "How would your work matter to the industry?"
Literature Review -- Review of what has been studied by marketing scholars
The topic of the academic articles should be related to the major consumer behavior concepts you examine in your project.
Summarize "How was the topic studied in previous research? What methodologies were used?"
Propose an Operational Definition for the concept/phenomenon you would examine in your work.
Method
State how you would like to collect data to examine the topic, usually relationship between two concepts.
Qualitative -- In-depth Interviews or Qualitative surveys
5 In-Depth Interview questions or
5 Questions for your Qualitative survey
demographic questions like Gender and Age, are not included in the above 5 questions.
Quantitative -- Quantitative survey or big-data
5 Survey Statements should be included.
demographic questions like Gender and Age, are not included in the above 5 questions.
The expected length for this part 5-7 pages.
State your project objectives or your research question for your project.
Industry and Literature Review -- Review of what has been done.
Industry Review -- find industry report from 2 business
Locate Industry Reports or
Conduct some searches via Google Trends
Summarize what you have found and justify why your project idea is worthy.
Discuss "How would your work matter to the industry?"
Literature Review -- Review of what has been studied by marketing scholars
The topic of the academic articles should be related to the major consumer behavior concepts you examine in your project.
Summarize "How was the topic studied in previous research? What methodologies were used?"
Propose an Operational Definition for the concept/phenomenon you would examine in your work.
Method
State how you would like to collect data to examine the topic, usually relationship between two concepts.
Qualitative -- In-depth Interviews or Qualitative surveys
5 In-Depth Interview questions or
5 Questions for your Qualitative survey
demographic questions like Gender and Age, are not included in the above 5 questions.
Quantitative -- Quantitative survey or big-data
5 Survey Statements should be included.
demographic questions like Gender and Age, are not included in the above 5 questions.
The expected length for this part 5-7 pages.