Burger King Essay

The project consist on doing the individual essay of 3.000 words regarding Burger king company. The essay is a proposal of Digital Media plan of a campaign including Segmentation, Target, Positioning, Planning -with Frequency- and Budget for relaunching Burger King. The goal would be to do a Programmatic Campaign in Amazon DSP. The deadline is for the 6th april, even though on the essay it appears as deadline another day and is not necessary to create the video.