Brand Resonance Pyramid (CBBE Model) on IKEA

Using the Brand Resonance Pyramid (CBBE Model) as the central premise of the work, you will critique the key elements of IKEA, the building blocks that have been used and how successful they have been. Your report should include:

• ​an applied and evidenced brand resonance pyramid (CBBE model)
• identification & discussion of the building blocks of the brand

• evidence and application of contemporary branding theories and concepts