Brand Building & Community Development

Your academic research topic will be on Brand Building & Brand Communities. Conduct a literature review and critically evaluate how brands appeal to the Global Consumer and make use of Cultural Diversity in their marketing. In your report, showcase TWO (2) POSITIVE Case Studies that demonstrate the successful application of branding strategies to build a strong brand that is supported by communities of diverse customers globally. Discuss how new brands can emulate this as part of their growth. Using either Keller's Model / Aaker's Model