Big Data Strategy
Budget: $30 – $250 AUD
You are required to develop a proposal for senior management of a selected organization to implement
a Big Data strategy designed to meet a specific business priority. Your proposal should include
recommendations of Big Data technologies and suggest analytics plus and end-user application. You
should justify your recommendations and include a high-level architecture diagram to show how the
proposed technologies would fit together.
Assume that the audience know little about Big Data, but they want to make better use of their data
which is why you have been invited to submit a proposal. However, your proposal is not just a sales
pitch – you must demonstrate that you know what you are talking about, back up your arguments with
evidence and communicate your ideas effectively.
This assignment is your opportunity to bring together the knowledge you have acquired in this course,
apply it to a business scenario and further develop your communication skills.
Assessment task details:
From Table 1 below, choose an organisation and the associated priority, whichever interests you the
most. Then develop a proposal for a Big Data strategy to address the chosen organisation’s key
priority. In developing your proposal consider the following:
• Organisations have been named to provide some context for your proposal, but these are
hypothetical scenarios. Please do not contact the organisations!
• You do not have to research what your chosen organisation does with their data. Assume
that they have no Big Data capability currently and develop your proposal accordingly.
• You are recommending what would need to be done, not actually doing it – i.e. you don’t
have to build any Big Data capacity or do Big Data analysis.
• You will need to make use of research. However, simply finding and presenting information
of ‘experts’ will not be enough to earn a good grade. You will need to work things out for
yourself and communicate your understanding of Big Data concepts and technologies.
Organisation Key Priority
OTR (On The Run) - Deciding what is the optimal distribution of petrol stations
in metropolitan Adelaide.
University of South Australia - Need to attract more international students to South
Australia and compete with Eastern States.
Domino’s Pizza - Needing to recruit staff who will stay and perform well.
JB Hi-FI - Improve online shopping experience
Table 1. Selected organisations and their key priorities
a Big Data strategy designed to meet a specific business priority. Your proposal should include
recommendations of Big Data technologies and suggest analytics plus and end-user application. You
should justify your recommendations and include a high-level architecture diagram to show how the
proposed technologies would fit together.
Assume that the audience know little about Big Data, but they want to make better use of their data
which is why you have been invited to submit a proposal. However, your proposal is not just a sales
pitch – you must demonstrate that you know what you are talking about, back up your arguments with
evidence and communicate your ideas effectively.
This assignment is your opportunity to bring together the knowledge you have acquired in this course,
apply it to a business scenario and further develop your communication skills.
Assessment task details:
From Table 1 below, choose an organisation and the associated priority, whichever interests you the
most. Then develop a proposal for a Big Data strategy to address the chosen organisation’s key
priority. In developing your proposal consider the following:
• Organisations have been named to provide some context for your proposal, but these are
hypothetical scenarios. Please do not contact the organisations!
• You do not have to research what your chosen organisation does with their data. Assume
that they have no Big Data capability currently and develop your proposal accordingly.
• You are recommending what would need to be done, not actually doing it – i.e. you don’t
have to build any Big Data capacity or do Big Data analysis.
• You will need to make use of research. However, simply finding and presenting information
of ‘experts’ will not be enough to earn a good grade. You will need to work things out for
yourself and communicate your understanding of Big Data concepts and technologies.
Organisation Key Priority
OTR (On The Run) - Deciding what is the optimal distribution of petrol stations
in metropolitan Adelaide.
University of South Australia - Need to attract more international students to South
Australia and compete with Eastern States.
Domino’s Pizza - Needing to recruit staff who will stay and perform well.
JB Hi-FI - Improve online shopping experience
Table 1. Selected organisations and their key priorities