Bertelsmann AG case study

Question 1:
- How does it look at shop level for the 21st Century? What are the drivers of the current stock level?
- What are the drivers of high inventory levels compared to Bertelsmann Book Club's (BBC) outbound - logistics layout?

In detail:
a) Briefly describe the inventory situation at shop level for 21st Century. List the main drivers of current inventory levels and their direct consequences.
b) What are the reasons for the high inventory levels compared to the BBC? Do you see a correlation with late book deliveries? Is the incentive system appropriate for the branch managers?
c) Create and describe suggestions for improvement.

Question 2:
- Describe the network design concept. What are the relevant supply chain drivers at "Bertelsmann "Direct Group China"?

In detail:
Describe the network design concept. What are the key drivers and what are the key indicators of supply chain performance? Which indicators are particularly important for "Bertelsmann Direct Group China" and which are the corresponding supply chain drivers?