report on destination management plan DMP
Budget: £20 – £250 GBP
LO1: Evaluate internationalisation in tourism from a managerial perspective.
LO2: Synthesise selected business theories within the context of the various sectors of the tourism industry.
LO3: Evaluate the tourism research process in assisting decision making, planning and marketing in the industry.
LO4: Undertake a strategic audit of a tourism business or destination to develop strategy proposals and direction.
LO5: Critically evaluate the concept of a tourism master or comprehensive plan or strategy and its value for tourism business development.
Task
Write an individual 4000 word (+/-10%) report that evaluates the current destination management plan (DMP) for Liverpool, and assesses its value for tourism business development in the wake of the COVID-19 pandemic.
Liverpool’s DMP runs until 2025, however, the world and the visitor economy have changed beyond recognition since this document was produced. The COVID-19 pandemic has caused a halt to the global travel and tourism industry, the like of which we have never seen before. There are many reports which suggest that domestic tourism will be the first part of the industry to recover, mainly due to the travel restrictions that are being imposed upon travellers, often at short notice as the situation with the virus evolves.
LO2: Synthesise selected business theories within the context of the various sectors of the tourism industry.
LO3: Evaluate the tourism research process in assisting decision making, planning and marketing in the industry.
LO4: Undertake a strategic audit of a tourism business or destination to develop strategy proposals and direction.
LO5: Critically evaluate the concept of a tourism master or comprehensive plan or strategy and its value for tourism business development.
Task
Write an individual 4000 word (+/-10%) report that evaluates the current destination management plan (DMP) for Liverpool, and assesses its value for tourism business development in the wake of the COVID-19 pandemic.
Liverpool’s DMP runs until 2025, however, the world and the visitor economy have changed beyond recognition since this document was produced. The COVID-19 pandemic has caused a halt to the global travel and tourism industry, the like of which we have never seen before. There are many reports which suggest that domestic tourism will be the first part of the industry to recover, mainly due to the travel restrictions that are being imposed upon travellers, often at short notice as the situation with the virus evolves.