"Online shopping cart abandonment" consumer behavior analysis
Budget: €30 – €250 EUR
We witness frequently that consumers choose products from an e-Commerce portal (Amazon, etc.) and keep them in the online shopping cart for some time and then delete these later, which is called "Cart Abandonment". What could be the different consumer behavior based logic for such behavior? Please explore the literature to find out feasible theoretical explanations and write an approximately 2000 words long report. There should be 0% plagiarism and as much sources cited as possible. Please refer to and cite the documents already provided but feel free to include any other information from the web as well. Citations should be in APA standard and the report should follow a structure Introduction - Discussion - Conclusiom. The report should be done by Thursday 9.12.2021.