Marketing Brand Analysis

1. A summary of the brand with relevant background information of its presence in Australia. This may include things such as the brand’s history in Australia, market size, recent performance trends, and other relevant marketing information. The analysis should also include a display of all relevant offerings (sub-brands, product lines, variants) that the brand (or its parent company) has in the product category that you have chosen. You should also present an analysis of the marketing mix (the 4Ps) for your brand, plus for 'P' for Product you need to analyse the three levels of product—core product (or essence), actual product, and augmented product.