Facebook Ads for Home Seller Leads
Budget: $10 – $30 CAD
I run an off-market real-estate acquisition company and I’m ready to ramp up our Facebook lead flow. Your task is to set up, post, and manage Facebook ad campaigns that speak directly—and urgently—to homeowners who may want to sell fast for cash.
Scope of work
• Build or refine the existing Facebook Business Manager structure, including pixel and event tracking.
• Create high-impact image ads (no video or carousel needed) that convey urgency without sacrificing compliance.
• Craft copy that motivates immediate action and drives owners to submit their property details through a simple lead form or landing page.
• Launch, test, and optimise multiple ad sets around audience, placement, and creative variables.
• Monitor performance daily, adjusting bids, budgets, and creatives to keep cost-per-lead low and volume consistent.
• Provide a short weekly report summarising spend, CPL, and next steps.
Link the above data that comes in through Facebook's online submission form (which you'll create) to a Free CRM which multiple team members can use & log into.
Acceptance criteria
1. Campaign is live within three business days of asset hand-off.
2. Minimum of three unique image creatives and two copy variations running at launch.
3. Pixel fires correctly on all conversion events.
4. First 10 qualified homeowner leads delivered inside the first week at a CPL agreed before launch.
If you’re comfortable driving urgent, image-based campaigns and can demonstrate previous success with seller-focused lead gen, let’s talk timelines and get these ads live.
Scope of work
• Build or refine the existing Facebook Business Manager structure, including pixel and event tracking.
• Create high-impact image ads (no video or carousel needed) that convey urgency without sacrificing compliance.
• Craft copy that motivates immediate action and drives owners to submit their property details through a simple lead form or landing page.
• Launch, test, and optimise multiple ad sets around audience, placement, and creative variables.
• Monitor performance daily, adjusting bids, budgets, and creatives to keep cost-per-lead low and volume consistent.
• Provide a short weekly report summarising spend, CPL, and next steps.
Link the above data that comes in through Facebook's online submission form (which you'll create) to a Free CRM which multiple team members can use & log into.
Acceptance criteria
1. Campaign is live within three business days of asset hand-off.
2. Minimum of three unique image creatives and two copy variations running at launch.
3. Pixel fires correctly on all conversion events.
4. First 10 qualified homeowner leads delivered inside the first week at a CPL agreed before launch.
If you’re comfortable driving urgent, image-based campaigns and can demonstrate previous success with seller-focused lead gen, let’s talk timelines and get these ads live.