In Store Accompanied shopping trips (AST)
Budget: £750 – £1,500 GBP
Shopper research to understand the role of Humerous geetings cards in UK. Full brief to be provided on accepting of the job.
Total number of ASTs: 12 traditional AST’s (1.5hrs, 2 stores with pre task and asked to bring 2 cards they find hilarious to the AST) and 4 in depth online interviews, sharing screens as they shop humour cards from 3-4 websites.
Mix of stores including (Card Factory, Tesco, Sainsbury’s, Asda, Morrisons, M&S, Paperchase), Online (Hallmark, Moonpig, Thortful and some Amazon, Funky Pigeon)
Full debrief to be written and presented on completion
Total number of ASTs: 12 traditional AST’s (1.5hrs, 2 stores with pre task and asked to bring 2 cards they find hilarious to the AST) and 4 in depth online interviews, sharing screens as they shop humour cards from 3-4 websites.
Mix of stores including (Card Factory, Tesco, Sainsbury’s, Asda, Morrisons, M&S, Paperchase), Online (Hallmark, Moonpig, Thortful and some Amazon, Funky Pigeon)
Full debrief to be written and presented on completion