Prepare a Presentation about designing a survey to understand the situation which will help the business increase demand and sales. -- 2
Budget: £10 – £20 GBP
Business details
• Customers can buy flowers online
• Flowers are delivered by a third party
• There is a telephone service and a small team available to help with any issues
• If a customer needs to contact the business they can also use email
Things to also consider and share in the presentation are -
• Should you design one survey for this research or multiple surveys?
• The question set you recommend
• Methodology – for example, how will the survey be issued to the customer? How will you maximise your response rates? Anything else you feel is important to share about the Methodology?
• How you will present the results to the business?
• Further or alternative research you might recommend
2. In addition to the research/survey – what business data could support you in understanding the situation? How would you analyse and present that data?
• Customers can buy flowers online
• Flowers are delivered by a third party
• There is a telephone service and a small team available to help with any issues
• If a customer needs to contact the business they can also use email
Things to also consider and share in the presentation are -
• Should you design one survey for this research or multiple surveys?
• The question set you recommend
• Methodology – for example, how will the survey be issued to the customer? How will you maximise your response rates? Anything else you feel is important to share about the Methodology?
• How you will present the results to the business?
• Further or alternative research you might recommend
2. In addition to the research/survey – what business data could support you in understanding the situation? How would you analyse and present that data?
Related categories:
Powerpoint
Marketing
Qualitative Research
Survey Research
User Experience Research