Google Ads API & Webhook Automation Expert Needed to Integrate Kommo CRM (Enhanced Conversions + Audience Lists)

Job ID: 39938868

Budget: $250 – $750 USD

Project Overview: We are looking for a freelance expert in programmatic automation (Webhooks) and integrating CRM systems with advertising platforms. The goal is to build a robust, automated connection between our customer relationship management system (Kommo CRM) and Google Ads to ensure accurate tracking of successful conversions and to create dynamic advertising audiences based on pipeline stages.
Detailed Required Tasks:

No. Task Details/Requirements
1 Implement Enhanced Conversions Set up a Webhook in Kommo CRM to send customer data (email, phone, etc.—after hashing) to the Google Ads API as soon as a successful conversion occurs (e.g., when a deal status changes to “Completed”). Implementation must comply with Google’s privacy policies.
2 Manage Google Ads Audiences by Pipeline Stages Link each sales pipeline stage in Kommo CRM to a dedicated audience in Google Ads. When a deal moves from one stage to another, customer data must be sent to automatically add the user to the appropriate audience and remove them from the previous audience via Webhook.
3 Integration & Operation Use Webhooks and the available APIs in Kommo CRM and external automation platforms (such as Zapier or Make/Integromat, or custom server-side code) to accomplish tasks 1 and 2.
4 Testing & Documentation Perform comprehensive end-to-end testing of the data flow to ensure accuracy and speed. Provide clear, detailed documentation of the setup process and the code used.

Required Skills & Experience:

Proven experience working with the Google Ads API (sending conversions and managing user lists).

Deep familiarity with the concept and implementation of Webhooks.

Experience working with CRM systems; prior experience with Kommo CRM is preferred, or the ability to quickly absorb its documentation.

Programming skills (preferably Python, Node.js, or PHP) to implement hashing logic and API communication, or advanced experience with automation tools (such as Make/Zapier) if sufficient for the purpose.

Strong understanding of Enhanced Conversions and Customer Match audiences.
Please submit your proposal including:

Your specific experience with the Google Ads API, Webhooks, and CRM systems.

Examples of similar past projects (while maintaining client confidentiality).

Your estimated time and cost to complete the three task

All customer data processing must follow GDPR and Google Ads data security standards, including SHA-256 hashing before transmission.