PR Specialist for Indie Vampire Film Campaign

Job ID: 39635735

Budget: £250 – £750 GBP

Freelancer.com Project Brief
Project Title:
PR Specialist Needed – Indie Vampire-Hunting Film (Billy Fearless) Indiegogo Campaign

Project Description:

We’re preparing to launch an Indiegogo campaign to raise £7,500 for Billy Fearless — a proof-of-concept short film that blends coming-of-age drama, anti-bullying themes, and vampire-hunting horror-action.

The campaign page is already created. Now we need an Email Marketing and PR specialist to develop and execute a full publicity strategy, targeting horror media, indie film sites, and genre podcasts to help us reach our funding goal.

About the Film:

Billy Fearless is the story of a quiet, bullied teenager who decides he’s done being a victim. Inspired by monster hunters like Van Helsing, he sets out to become a vampire slayer and a legend in his own right.

The film is emotional, stylized, and laced with dark comedy. Think Kick-Ass meets Fright Night, but with a real emotional core.

This short will serve as a proof of concept for a full-length feature film.

Scope of Work

We need a freelancer who can take the lead on our Indiegogo PR launch:

PR Responsibilities:

Develop a clear, actionable PR strategy

Identify and compile a list of 25–50 horror, genre, and indie film media outlets and podcasts

Write and distribute a press release or custom media pitch

Personally reach out to press contacts on our behalf

Follow up with targets and log all communications

Provide a final media outreach report or contact log

Email Support:

Help draft 2–3 campaign emails (pre-launch, launch, and update)

Provide guidance on Mailchimp or a similar email tool

Ideal Candidate:

Strong background in PR or media outreach, especially in the film or entertainment space

Demonstrated success placing stories in relevant media (links or examples preferred)

Clear, persuasive writing skills

Self-sufficient with outreach and follow-up

Bonus if you’re familiar with Indiegogo and/or a fan of horror and genre films

Budget and Bonus:

Fixed budget: $418 USD

Paid via two milestones:

PR plan, press materials, and contact list

Outreach execution and results tracking

Additional Bonus:
We’re offering 0.5% of net profits from the Billy Fearless feature film (if produced), for freelancers who want to grow with the project.

Funding Target:
Our Indiegogo goal is £7,500 (approx. $9,750 USD). We’re looking to create a focused, punchy campaign that grabs genre media attention and builds buzz among horror fans.

To Apply:

Please include:

1–2 examples of relevant PR/media campaigns

Any links to press placements you've secured

A short message on how you’d approach Billy Fearless and where you’d pitch it

We’re looking to move quickly. Let’s bring Billy Fearless into the spotlight — fangs, stakes, and all.