PR Specialist Needed
Budget: ₹12,500 – ₹37,500 INR
Looking for an experienced female PR professional who already understands how to make jewellery shine in the Indian market. Your black book of contacts should cover fashion magazines such as Vogue India and Harper’s Bazaar, key lifestyle blogs, as well as business journals that talk about the luxury sector.
The core of the role is relationship-driven: pitch and secure editorial features, gift guides, founder interviews and trend stories for our upcoming collections. You will also identify and coordinate collaborations with leading marketing agencies so our campaigns roll out smoothly across paid, earned and owned channels.
On the celebrity side, I’d like you to leverage your existing rapport with actors, high-reach social media influencers, top models and well-connected socialites. Think product seeding, red-carpet placements, curated shoots and short-form reels that feel authentic rather than sponsored.
Success to me looks like:
• Consistent coverage in at least one tier-1 fashion magazine, two influential lifestyle blogs and a credible business journal each month
• Signed collaboration agreements with two relevant marketing agencies during the first quarter
• Visible wear-offs or shout-outs from a minimum of three celebrities whose audience aligns with premium jewellery buyers
I will provide product samples, brand guidelines, press kits and creative assets. You will track every placement or post in a simple report so we can measure reach, engagement and ROI. If you’ve previously launched or amplified luxury or lifestyle brands in India and can start immediately, let’s talk.
The core of the role is relationship-driven: pitch and secure editorial features, gift guides, founder interviews and trend stories for our upcoming collections. You will also identify and coordinate collaborations with leading marketing agencies so our campaigns roll out smoothly across paid, earned and owned channels.
On the celebrity side, I’d like you to leverage your existing rapport with actors, high-reach social media influencers, top models and well-connected socialites. Think product seeding, red-carpet placements, curated shoots and short-form reels that feel authentic rather than sponsored.
Success to me looks like:
• Consistent coverage in at least one tier-1 fashion magazine, two influential lifestyle blogs and a credible business journal each month
• Signed collaboration agreements with two relevant marketing agencies during the first quarter
• Visible wear-offs or shout-outs from a minimum of three celebrities whose audience aligns with premium jewellery buyers
I will provide product samples, brand guidelines, press kits and creative assets. You will track every placement or post in a simple report so we can measure reach, engagement and ROI. If you’ve previously launched or amplified luxury or lifestyle brands in India and can start immediately, let’s talk.