Small Business PR Launch in Melbourne

I'm looking to launch my small business into the Melbourne market, targeting fellow small business owners. With no existing media kit, I need both a comprehensive strategy and its execution.

Key Components:
- Development of a PR strategy focusing on press releases and media outreach
- Market research and branding

I require assistance with:
- Crafting and distributing press releases
- Engaging with media outlets and securing coverage
- Branding and positioning my business in the market

Media Outreach:
The channels for media outreach will mainly be social media and online publications.

Ideal Skills and Experience:
- Proven experience in PR and small business marketing
- Excellent communication skills
- Proficiency in social media marketing
- Strong connections with online publications
- Ability to develop and execute a comprehensive PR strategy

Please note, I'm looking for someone who can take this project from strategy development all the way through to execution.