Shoe Brand Reputation PR Campaign
Budget: ₹1,500 – ₹12,500 INR
I want my brand name to be published in places like vogue, harpers bazar, etc
My goal is to position our growing shoe label as a trusted, style-forward choice within the 25- to 40-year-old professional market. To do that I need a comprehensive PR push that tells our story consistently across social media, traditional press, and key online publications.
The assignment covers strategy through execution. First, craft a concise narrative that highlights our craftsmanship and sustainability angle, then translate that into press releases, a media kit, and social content. Next, pitch fashion editors, business reporters, and lifestyle bloggers; secure interviews and product spotlights; and amplify any coverage through Instagram, LinkedIn, and Facebook. A steady cadence of engaging posts, founder quotes, and behind-the-scenes reels should keep conversation lively and on-brand.
To keep things clear, here is what I’ll look for:
• A 3-month PR roadmap outlining story angles, target outlets, and key dates
• Two polished press releases ready for immediate distribution
• A media list with up-to-date contacts for print, digital, and broadcast outlets
• Weekly outreach reports highlighting wins, pending coverage, and next steps
• End-of-campaign wrap-up with clippings, social metrics, and recommendations
Please draw on any relationships you already have in fashion, business, and lifestyle media, and be comfortable using common PR tools such as Cision, Meltwater, or similar. I’m ready to move quickly once the strategy feels right.
My goal is to position our growing shoe label as a trusted, style-forward choice within the 25- to 40-year-old professional market. To do that I need a comprehensive PR push that tells our story consistently across social media, traditional press, and key online publications.
The assignment covers strategy through execution. First, craft a concise narrative that highlights our craftsmanship and sustainability angle, then translate that into press releases, a media kit, and social content. Next, pitch fashion editors, business reporters, and lifestyle bloggers; secure interviews and product spotlights; and amplify any coverage through Instagram, LinkedIn, and Facebook. A steady cadence of engaging posts, founder quotes, and behind-the-scenes reels should keep conversation lively and on-brand.
To keep things clear, here is what I’ll look for:
• A 3-month PR roadmap outlining story angles, target outlets, and key dates
• Two polished press releases ready for immediate distribution
• A media list with up-to-date contacts for print, digital, and broadcast outlets
• Weekly outreach reports highlighting wins, pending coverage, and next steps
• End-of-campaign wrap-up with clippings, social metrics, and recommendations
Please draw on any relationships you already have in fashion, business, and lifestyle media, and be comfortable using common PR tools such as Cision, Meltwater, or similar. I’m ready to move quickly once the strategy feels right.