Plant App Guerrilla Marketing
Budget: ₹1,500 – ₹12,500 INR
My plant-care app is live on Google Play and it deserves the kind of grassroots buzz that only bold, real-world creativity can generate. The mission is simple: build unmistakable brand awareness among 18- to 30-year-olds through striking street art, vibrant murals and attention-grabbing public stunts that make people pull out their phones and search the app on the spot.
I already know the tone—fresh, eco-friendly, playful—and I can provide visual assets, colour codes and copy guidelines. What I need is a partner who can transform those assets into campaigns that stop foot traffic, get photographed, and spread organically across social feeds. Street art and murals sit at the heart of this plan, with public stunts woven in to amplify reach; if a flash-mob moment naturally fits the concept, I’m open to it. Location scouting, permit handling and on-site coordination should all be factored in so execution feels seamless on my end.
Deliverables I expect:
• Concept deck outlining mural/stunt ideas, visuals and timeline
• Mock-ups or sketches for each installation
• Full production schedule including materials, permits and crew needs
• On-site management during execution with photo/video documentation
• A short post-campaign recap highlighting reach, social mentions and key learnings
If you live and breathe guerrilla tactics, understand how young urban audiences discover new apps, and can turn blank walls or city spaces into brand storytelling canvases, this project is ready for you.
I already know the tone—fresh, eco-friendly, playful—and I can provide visual assets, colour codes and copy guidelines. What I need is a partner who can transform those assets into campaigns that stop foot traffic, get photographed, and spread organically across social feeds. Street art and murals sit at the heart of this plan, with public stunts woven in to amplify reach; if a flash-mob moment naturally fits the concept, I’m open to it. Location scouting, permit handling and on-site coordination should all be factored in so execution feels seamless on my end.
Deliverables I expect:
• Concept deck outlining mural/stunt ideas, visuals and timeline
• Mock-ups or sketches for each installation
• Full production schedule including materials, permits and crew needs
• On-site management during execution with photo/video documentation
• A short post-campaign recap highlighting reach, social mentions and key learnings
If you live and breathe guerrilla tactics, understand how young urban audiences discover new apps, and can turn blank walls or city spaces into brand storytelling canvases, this project is ready for you.