PR & Media Outreach Specialist – Press Coverage and Story Placement for Tech Startup (India Focus)
Budget: $250 – $750 AUD
### **Job Description:**
We’re seeking an experienced **Public Relations and Media Outreach Specialist** to manage the **end-to-end press process** for a fast-growing **global tech platform** launching its next phase of growth in **India**.
The ideal candidate has proven experience securing **earned media coverage** in reputable online publications (news, startup, or tech outlets) through smart storytelling, journalist targeting, and follow-up.
You’ll be responsible for identifying the right journalists, writing tailored press releases or feature pitches, and managing follow-ups until **published coverage or interviews are secured**.
This project is ideal for someone with strong relationships in **Indian or international startup/tech media** or who knows how to get attention in a crowded market through creative outreach and persistence.
---
### **Key Responsibilities:**
* Research and build a **custom list of journalists** covering startups, tech, mobility, and marketplace platforms in India.
* Draft compelling **press releases and feature stories** about the company’s growth, vision, and social impact.
* Personalize and send pitches to each journalist or publication (using approved templates or tone).
* Manage **follow-ups and communications** professionally until stories, interviews, or mentions are secured.
* Provide regular progress reports (coverage tracker, journalist responses, placements achieved).
* Suggest **creative story angles** to maximize pickup and relevance (e.g. entrepreneurship, tech innovation, sustainability).
---
### **Requirements:**
* Proven track record in **press outreach, PR pitching, or media relations** (especially for startups, SaaS, mobility, or tech).
* Ability to write, edit, and localize **press materials in fluent English** (experience with Indian media tone preferred).
* Access to journalist databases or contacts is highly desirable.
* Understanding of **earned media strategy, timing, and tone** — not spammy pitching.
* Available for 2–4 weeks of intensive outreach and follow-up.
---
### **Deliverables:**
* A press plan with journalist targets and outreach timeline.
* 1–2 professionally written **press releases or founder profile stories**.
* At least **5–10 secured mentions, articles, or interviews** (minimum goal depending on publication tiers).
* Final coverage report including links and metrics.
---
### **Project Type:**
Fixed-price or milestone-based project (open to discuss performance bonuses for high-quality placements).
---
### **Ideal Candidate Background:**
PR freelancer, journalist turned publicist, startup communications consultant, or agency professional with media contacts in **India, Southeast Asia, or global tech/startup outlets** (TechCrunch, YourStory, Business Insider India, The Economic Times, etc.).
---
### **How to Apply:**
Please include:
* Links or screenshots of **past press coverage** you’ve personally secured.
* Example of a **press release or pitch email** you’ve written.
* A short note on **how you would position a new tech platform for viral press in India**.
We’re seeking an experienced **Public Relations and Media Outreach Specialist** to manage the **end-to-end press process** for a fast-growing **global tech platform** launching its next phase of growth in **India**.
The ideal candidate has proven experience securing **earned media coverage** in reputable online publications (news, startup, or tech outlets) through smart storytelling, journalist targeting, and follow-up.
You’ll be responsible for identifying the right journalists, writing tailored press releases or feature pitches, and managing follow-ups until **published coverage or interviews are secured**.
This project is ideal for someone with strong relationships in **Indian or international startup/tech media** or who knows how to get attention in a crowded market through creative outreach and persistence.
---
### **Key Responsibilities:**
* Research and build a **custom list of journalists** covering startups, tech, mobility, and marketplace platforms in India.
* Draft compelling **press releases and feature stories** about the company’s growth, vision, and social impact.
* Personalize and send pitches to each journalist or publication (using approved templates or tone).
* Manage **follow-ups and communications** professionally until stories, interviews, or mentions are secured.
* Provide regular progress reports (coverage tracker, journalist responses, placements achieved).
* Suggest **creative story angles** to maximize pickup and relevance (e.g. entrepreneurship, tech innovation, sustainability).
---
### **Requirements:**
* Proven track record in **press outreach, PR pitching, or media relations** (especially for startups, SaaS, mobility, or tech).
* Ability to write, edit, and localize **press materials in fluent English** (experience with Indian media tone preferred).
* Access to journalist databases or contacts is highly desirable.
* Understanding of **earned media strategy, timing, and tone** — not spammy pitching.
* Available for 2–4 weeks of intensive outreach and follow-up.
---
### **Deliverables:**
* A press plan with journalist targets and outreach timeline.
* 1–2 professionally written **press releases or founder profile stories**.
* At least **5–10 secured mentions, articles, or interviews** (minimum goal depending on publication tiers).
* Final coverage report including links and metrics.
---
### **Project Type:**
Fixed-price or milestone-based project (open to discuss performance bonuses for high-quality placements).
---
### **Ideal Candidate Background:**
PR freelancer, journalist turned publicist, startup communications consultant, or agency professional with media contacts in **India, Southeast Asia, or global tech/startup outlets** (TechCrunch, YourStory, Business Insider India, The Economic Times, etc.).
---
### **How to Apply:**
Please include:
* Links or screenshots of **past press coverage** you’ve personally secured.
* Example of a **press release or pitch email** you’ve written.
* A short note on **how you would position a new tech platform for viral press in India**.