International Trade PR & Engagement
Budget: £2 – £5 GBP
Our international trade organisation connects thousands of members worldwide, and clear, friendly communication is at the heart of that community. The task is three-fold: keep members updated on all upcoming events and policy edits, strengthen day-to-day engagement, and polish our customer-centric, approachable image across every public touch-point.
Scope of work
• Media relations and press releases – craft releases, maintain a rolling press list, and pitch to targeted industry outlets so our news lands where it matters.
• Event management and promotion – drive attendance before, amplify visibility during, and capture highlights after each forum, webinar, or trade mission.
• Social media management – plan, write, and schedule posts that echo our friendly tone while showcasing achievements, member stories, and live event coverage.
Primary channels
Email newsletters, social media feeds, and the company website all need coordinated, consistent updates. Content calendars, copy, visuals, and basic site edits should align so members receive the same clear message regardless of where they interact with us.
Customer retention emphasis
Beyond awareness, every interaction should reinforce that we are easy to reach, quick to support, and focused on member success. I want data-driven suggestions on keeping satisfaction high and churn low—open-rate analysis, social sentiment snapshots, and post-event feedback loops included.
Deliverables (recurring monthly)
• Editorial calendar covering press, email, social, and web updates
• Two-page media plan with KPI targets
• Drafts of all releases, email campaigns, and social copy for approval
• Event promotion toolkit (digital banners, one-pager, hashtag guide)
• End-of-month performance report with retention insights
Acceptance criteria
All content must reflect a customer-centric and friendly voice, adhere to agreed timelines, and meet the KPIs set out in the monthly media plan.
Scope of work
• Media relations and press releases – craft releases, maintain a rolling press list, and pitch to targeted industry outlets so our news lands where it matters.
• Event management and promotion – drive attendance before, amplify visibility during, and capture highlights after each forum, webinar, or trade mission.
• Social media management – plan, write, and schedule posts that echo our friendly tone while showcasing achievements, member stories, and live event coverage.
Primary channels
Email newsletters, social media feeds, and the company website all need coordinated, consistent updates. Content calendars, copy, visuals, and basic site edits should align so members receive the same clear message regardless of where they interact with us.
Customer retention emphasis
Beyond awareness, every interaction should reinforce that we are easy to reach, quick to support, and focused on member success. I want data-driven suggestions on keeping satisfaction high and churn low—open-rate analysis, social sentiment snapshots, and post-event feedback loops included.
Deliverables (recurring monthly)
• Editorial calendar covering press, email, social, and web updates
• Two-page media plan with KPI targets
• Drafts of all releases, email campaigns, and social copy for approval
• Event promotion toolkit (digital banners, one-pager, hashtag guide)
• End-of-month performance report with retention insights
Acceptance criteria
All content must reflect a customer-centric and friendly voice, adhere to agreed timelines, and meet the KPIs set out in the monthly media plan.