Esports Crypto Game PR & Media Outreach
Budget: £20 – £250 GBP
Title: PR & Media Outreach for Upcoming Esports Crypto Game Launch
Description:
I’m launching a new online skill-based esports betting game called Handz of War.
It’s a modern, competitive take on Rock Paper Scissors with real crypto payouts and an innovative Bounty Pot system where leaderboard winners can share prize pools ranging from hundreds to thousands of dollars.
I already have:
A full press release written
Brand assets (logo, screenshots, gameplay clips)
The game’s unique selling points clearly defined
I now need an experienced PR & Media Outreach specialist to:
Build a media contact list (50–100+ journalists & editors) covering:
Gaming & esports outlets (Dexerto, Kotaku, PC Gamer, GamesRadar, Game Rant)
Crypto/blockchain news sites (CoinTelegraph, Decrypt, Bitcoin.com, CoinDesk)
Startup/business press (TechCrunch, VentureBeat, Business Insider)
Creator economy/UGC press (Tubefilter, Creator Handbook)
Pitch the press release to journalists via email or their submission portals.
Provide a report showing:
Who you contacted
Responses received
Any confirmed coverage or interest
Optionally handle press release distribution through services like PR Newswire, EIN Presswire, or direct email campaigns.
Deliverables:
Media list in Excel/Google Sheets with:
Journalist name
Publication
Email or submission link
Example of their past relevant work
Confirmation of press release sent to each contact
Links or screenshots of any responses/coverage
Add-ons (optional but preferred):
Advice on timing for maximum coverage
Assistance with influencer outreach alongside PR push
Creation of a small “Media Kit” page for the website (using existing assets)
Ideal Freelancer:
Experience with gaming/esports or crypto PR
Can provide examples of successful coverage they’ve secured
Has existing journalist relationships in these niches
Knows how to pitch in a way that actually gets opened & read
Budget: Open to offers — looking for someone who can work efficiently and deliver high-impact results before and after launch.
Description:
I’m launching a new online skill-based esports betting game called Handz of War.
It’s a modern, competitive take on Rock Paper Scissors with real crypto payouts and an innovative Bounty Pot system where leaderboard winners can share prize pools ranging from hundreds to thousands of dollars.
I already have:
A full press release written
Brand assets (logo, screenshots, gameplay clips)
The game’s unique selling points clearly defined
I now need an experienced PR & Media Outreach specialist to:
Build a media contact list (50–100+ journalists & editors) covering:
Gaming & esports outlets (Dexerto, Kotaku, PC Gamer, GamesRadar, Game Rant)
Crypto/blockchain news sites (CoinTelegraph, Decrypt, Bitcoin.com, CoinDesk)
Startup/business press (TechCrunch, VentureBeat, Business Insider)
Creator economy/UGC press (Tubefilter, Creator Handbook)
Pitch the press release to journalists via email or their submission portals.
Provide a report showing:
Who you contacted
Responses received
Any confirmed coverage or interest
Optionally handle press release distribution through services like PR Newswire, EIN Presswire, or direct email campaigns.
Deliverables:
Media list in Excel/Google Sheets with:
Journalist name
Publication
Email or submission link
Example of their past relevant work
Confirmation of press release sent to each contact
Links or screenshots of any responses/coverage
Add-ons (optional but preferred):
Advice on timing for maximum coverage
Assistance with influencer outreach alongside PR push
Creation of a small “Media Kit” page for the website (using existing assets)
Ideal Freelancer:
Experience with gaming/esports or crypto PR
Can provide examples of successful coverage they’ve secured
Has existing journalist relationships in these niches
Knows how to pitch in a way that actually gets opened & read
Budget: Open to offers — looking for someone who can work efficiently and deliver high-impact results before and after launch.