Company News Brand Awareness Campaign

I need a focused public-relations push that raises overall brand awareness through company-news press releases. The assignment centres on crafting clear, compelling releases that highlight our milestones, partnerships and internal achievements, then distributing them to the right journalists and industry outlets so we earn consistent media coverage.

What I’m counting on you to handle:
• Interviewing or gathering information from me and my team to identify newsworthy angles
• Writing one polished, AP-style press release per announcement, incorporating our key messages and SEO-friendly keywords
• Building or refining a targeted media list that fits our sector and geography
• Distributing each release through reputable wires and direct journalist outreach, with follow-ups as needed
• Supplying a coverage report that tracks pickups, links and audience reach

The focus is strictly on company-news releases; social media amplification or influencer work can remain optional extras for the future, but they are not part of this scope. If you have experience securing placements in mainstream business publications or niche trade magazines, your insight will be highly valued.

I’ll provide brand guidelines, past releases and contact details as soon as we start. Let me know your typical timeline per release and any wire services or media-database platforms you prefer so we can align on the process right away.