Arabic PR Specialist — Earned Media Placements for Saudi E-Commerce Brand (KSA Outlets)

Job ID: 40620531

Budget: $250 – $750 USD

About the client
We are an established Saudi e-commerce retailer selling smart wearables, audio, and smart-home accessories to customers across KSA and the GCC. We are a registered company with several years of trading history and meaningful monthly order volume. Brand identity will be shared with shortlisted candidates under NDA.

What we need
Genuine editorial press coverage in credible Saudi news outlets — articles written by journalists, published on the outlet's own editorial judgment.

We are not buying advertorials, sponsored posts, "paid articles," press-release distribution, or placements on content-farm/aggregator sites. Paid and sponsored coverage does not serve the purpose behind this project, so it has no value to us regardless of how the outlet labels it.

Scope of work

Develop 2–3 newsworthy angles from material we provide (consumer-trend data from our own sales, seasonal buying behaviour, company story, category growth in KSA).
Write Arabic press materials and journalist pitches.
Pitch your own contacts at Saudi business, tech, and general-news outlets.
Secure and confirm published editorial placements.
Deliver live URLs with publication dates.

Target outlet tier (examples, not exhaustive)
Al Eqtisadiah, Argaam, Maal, Asharq Business, Al Arabiya Business, Arab News, Saudi Gazette, Okaz, Al Riyadh, Sabq, Ajel, Independent Arabia.

Deliverables & milestones

Milestone 1: Angle memo + Arabic press kit + target media list with named contacts
Milestone 2: First confirmed editorial placement in a tier-1 KSA outlet
Milestone 3: Two additional confirmed placements in distinct outlets

What we provide
Brand assets, product samples if needed, proprietary sales and category-trend data for the story, spokesperson availability for interviews, and fast turnaround on approvals.

Requirements

Based in Saudi Arabia with active, personal relationships with KSA newsroom editors and journalists
Native Arabic writing at publication standard; working English for coordination
Verifiable portfolio of earned editorial placements (links, not screenshots)
Willing to sign an NDA before brand details are shared

Please answer in your proposal

Name three Saudi outlets where you have a direct editor contact, and roughly when you last placed a story there.
Share 3 links to earned editorial coverage you personally secured for a client. State plainly whether each was paid or unpaid.
Given a consumer-electronics e-commerce retailer, what angle would you pitch to a Saudi business desk, and why would they run it?
What is your realistic timeline to a first confirmed placement?

Proposals that do not answer all four questions will not be reviewed.
Related categories: Public Relations Journalism Media Relations