Announcing the relaunch of the ultimate UV protective umbrella -- 2
Budget: $30 – $250 USD
I am gearing up to unveil a new product and need an attention-grabbing press release that will light up journalists’ inboxes and generate real buzz before launch day. The piece must read with energy—think fast-paced, vibrant language that still follows solid PR structure (headline, sub-headline, compelling lead, supporting paragraphs, quote, boilerplate).
What I need from you
• 400–600 words written in clear, news-style prose, but with an exciting tone that makes editors lean in.
• Emphasis on two areas: the product’s unique features and the specific market gap it fills. Those points should be woven naturally into the narrative rather than listed.
• A journalist-friendly angle in the first paragraph, a memorable pull quote in the body, and a concise company boilerplate to close.
• Final copy delivered in both Word and Google Doc format so my team can add embargo details and contact information.
Acceptance criteria
The draft should be ready for immediate wire distribution—free of fluff, free of clichés, and formatted for PR Newswire / Business Wire compatibility (headline under 80 characters, sub-headline under 120, single-line spacing). I will consider the job complete once the release meets these standards and sparks the excitement I’m after.
What I need from you
• 400–600 words written in clear, news-style prose, but with an exciting tone that makes editors lean in.
• Emphasis on two areas: the product’s unique features and the specific market gap it fills. Those points should be woven naturally into the narrative rather than listed.
• A journalist-friendly angle in the first paragraph, a memorable pull quote in the body, and a concise company boilerplate to close.
• Final copy delivered in both Word and Google Doc format so my team can add embargo details and contact information.
Acceptance criteria
The draft should be ready for immediate wire distribution—free of fluff, free of clichés, and formatted for PR Newswire / Business Wire compatibility (headline under 80 characters, sub-headline under 120, single-line spacing). I will consider the job complete once the release meets these standards and sparks the excitement I’m after.