Lead-Gen Digital Marketing Manager -- 2
Budget: $15 – $25 USD
Freelance Digital Marketing Manager for Cleveland Office Building Campaign
Location: Remote
Type: Freelance/Contract (6-12 months, with potential for extension)
Start Date: July 2025
Compensation: Competitive hourly/project-based rate, to be discussed based on experience
About the Project
We are seeking an experienced Digital Marketing Manager to lead an ambitious online marketing campaign aimed at positioning our office building as the #1 choice for startups, medical/mental health practices, laboratory spaces, and light manufacturing businesses in Cleveland, Ohio. This is an exciting opportunity to leverage cutting-edge AI tools and manage a remote team to dominate the local commercial real estate market.
Role Overview
The Digital Marketing Manager will oversee the development and execution of a hyper-targeted, value-driven online marketing strategy. You will coordinate a remote team of specialists (SEO, content writers, PPC, virtual assistants) and utilize AI-powered tools to drive lead generation, enhance brand visibility, and achieve measurable results. This role requires strong project management, strategic thinking, and hands-on expertise in digital marketing and AI technologies.
Key Responsibilities
• Strategy & Oversight: Develop and implement a comprehensive digital marketing plan, aligning with the goal of becoming Cleveland's top office building for target niches.
• Team Coordination: Manage and guide a remote team, including SEO specialists, content writers, PPC specialists, and virtual assistants, ensuring seamless collaboration.
• AI Tool Integration: Leverage AI tools (e.g., Jasper.ai, Surfer SEO, HubSpot AI, Google Ads Smart Bidding) to optimize content creation, SEO, ad campaigns, and lead nurturing.
• Website Management: Oversee website optimization (WordPress or similar), ensuring mobile-friendliness, SEO performance, and integration of 3D virtual tours (e.g., Matterport).
• Paid Advertising: Manage targeted Google Ads and LinkedIn Ads campaigns, focusing on local intent and niche-specific audiences.
• Content Strategy: Collaborate with content writers to produce SEO-optimized blog posts, whitepapers, and email campaigns tailored to startups, medical, lab, and manufacturing audiences.
• Analytics & Optimization: Monitor KPIs (website traffic, lead generation, conversion rates, CPL/CPA) using Google Analytics, CRM dashboards, and ad platform analytics. Conduct A/B testing and provide monthly performance reports.
• Local Engagement: Optimize Google My Business profile, manage online listings (e.g., CoStar, LoopNet), and foster partnerships with Cleveland-based organizations.
• CRM & Lead Management: Utilize HubSpot or similar CRM to segment leads, automate email sequences, and track lead quality.
Required Skills & Experience
• 5+ years of experience in digital marketing, preferably in real estate, commercial properties, or B2B industries.
• Proven expertise in managing SEO, PPC, content marketing, and social media campaigns.
• Familiarity with AI marketing tools (e.g., Jasper.ai, Copy.ai, Surfer SEO, HubSpot AI, Google Ads Smart Bidding).
• Experience with CRM platforms (HubSpot, Salesforce, or Zoho CRM) and email marketing tools (Mailchimp, ActiveCampaign).
• Strong understanding of Google Analytics 4, Google Search Console, and SEMrush/Ahrefs for performance tracking.
• Excellent project management skills, with experience leading remote teams (e.g., using Asana, Trello, Slack).
• Ability to craft compelling, niche-specific messaging for diverse audiences (startups, medical, lab, manufacturing).
• Knowledge of commercial real estate marketing (e.g., CoStar, LoopNet, Reonomy) is a plus.
• Strong communication skills and comfort working in a fully remote environment.
Preferred Qualifications
• Experience in Midwest commercial real estate market.
• Background in managing chatbots (e.g., Tidio, HubSpot Chatbot) or automation tools (e.g., Zapier, Seventh Sense).
How to Apply
Please submit your resume, a brief cover letter highlighting your relevant experience, and links to portfolio examples showcasing successful digital marketing campaigns (preferably with AI tool integration). Optionally, include a short response (200 words or less) on how you would approach marketing a Cleveland office building to startups and medical practices using AI tools.
Applications should be submitted via Upwork, Freelancer.com]. Shortlisted candidates will be contacted for a video interview by mid-July 2025.
Join us in transforming Cleveland’s commercial real estate landscape and building a legacy as the premier office space for innovative businesses!
Location: Remote
Type: Freelance/Contract (6-12 months, with potential for extension)
Start Date: July 2025
Compensation: Competitive hourly/project-based rate, to be discussed based on experience
About the Project
We are seeking an experienced Digital Marketing Manager to lead an ambitious online marketing campaign aimed at positioning our office building as the #1 choice for startups, medical/mental health practices, laboratory spaces, and light manufacturing businesses in Cleveland, Ohio. This is an exciting opportunity to leverage cutting-edge AI tools and manage a remote team to dominate the local commercial real estate market.
Role Overview
The Digital Marketing Manager will oversee the development and execution of a hyper-targeted, value-driven online marketing strategy. You will coordinate a remote team of specialists (SEO, content writers, PPC, virtual assistants) and utilize AI-powered tools to drive lead generation, enhance brand visibility, and achieve measurable results. This role requires strong project management, strategic thinking, and hands-on expertise in digital marketing and AI technologies.
Key Responsibilities
• Strategy & Oversight: Develop and implement a comprehensive digital marketing plan, aligning with the goal of becoming Cleveland's top office building for target niches.
• Team Coordination: Manage and guide a remote team, including SEO specialists, content writers, PPC specialists, and virtual assistants, ensuring seamless collaboration.
• AI Tool Integration: Leverage AI tools (e.g., Jasper.ai, Surfer SEO, HubSpot AI, Google Ads Smart Bidding) to optimize content creation, SEO, ad campaigns, and lead nurturing.
• Website Management: Oversee website optimization (WordPress or similar), ensuring mobile-friendliness, SEO performance, and integration of 3D virtual tours (e.g., Matterport).
• Paid Advertising: Manage targeted Google Ads and LinkedIn Ads campaigns, focusing on local intent and niche-specific audiences.
• Content Strategy: Collaborate with content writers to produce SEO-optimized blog posts, whitepapers, and email campaigns tailored to startups, medical, lab, and manufacturing audiences.
• Analytics & Optimization: Monitor KPIs (website traffic, lead generation, conversion rates, CPL/CPA) using Google Analytics, CRM dashboards, and ad platform analytics. Conduct A/B testing and provide monthly performance reports.
• Local Engagement: Optimize Google My Business profile, manage online listings (e.g., CoStar, LoopNet), and foster partnerships with Cleveland-based organizations.
• CRM & Lead Management: Utilize HubSpot or similar CRM to segment leads, automate email sequences, and track lead quality.
Required Skills & Experience
• 5+ years of experience in digital marketing, preferably in real estate, commercial properties, or B2B industries.
• Proven expertise in managing SEO, PPC, content marketing, and social media campaigns.
• Familiarity with AI marketing tools (e.g., Jasper.ai, Copy.ai, Surfer SEO, HubSpot AI, Google Ads Smart Bidding).
• Experience with CRM platforms (HubSpot, Salesforce, or Zoho CRM) and email marketing tools (Mailchimp, ActiveCampaign).
• Strong understanding of Google Analytics 4, Google Search Console, and SEMrush/Ahrefs for performance tracking.
• Excellent project management skills, with experience leading remote teams (e.g., using Asana, Trello, Slack).
• Ability to craft compelling, niche-specific messaging for diverse audiences (startups, medical, lab, manufacturing).
• Knowledge of commercial real estate marketing (e.g., CoStar, LoopNet, Reonomy) is a plus.
• Strong communication skills and comfort working in a fully remote environment.
Preferred Qualifications
• Experience in Midwest commercial real estate market.
• Background in managing chatbots (e.g., Tidio, HubSpot Chatbot) or automation tools (e.g., Zapier, Seventh Sense).
How to Apply
Please submit your resume, a brief cover letter highlighting your relevant experience, and links to portfolio examples showcasing successful digital marketing campaigns (preferably with AI tool integration). Optionally, include a short response (200 words or less) on how you would approach marketing a Cleveland office building to startups and medical practices using AI tools.
Applications should be submitted via Upwork, Freelancer.com]. Shortlisted candidates will be contacted for a video interview by mid-July 2025.
Join us in transforming Cleveland’s commercial real estate landscape and building a legacy as the premier office space for innovative businesses!