Email Marketing Campaign Manager
Budget: £250 – £750 GBP
I need a capable project manager to oversee a brand-awareness campaign built primarily around email marketing. The aim is simple: get our name in front of the right people often enough that they remember us, talk about us, and eventually buy from us. While social media and content marketing may be woven in later, email is the main channel you’ll be directing.
From you I’ll expect:
• A clear project roadmap detailing milestones, owners and KPIs.
• Coordination of writers and designers so every email in the series feels consistent and on-brand.
• Segmentation, automation and A/B testing set up inside our ESP (currently Mailchimp, but I’m open to better tools if you can justify the switch).
• Regular status updates and, at the end, a performance report showing changes in open rate, click-through and overall brand recall.
Success means at least a 20 % lift in open rates alongside a demonstrable uptick in brand-awareness metrics gathered through surveys or social listening. If you’ve previously driven similar email-centric campaigns and can jump into a distributed team without fuss, I’m ready to get the calendar locked down and the first brief in your hands.
From you I’ll expect:
• A clear project roadmap detailing milestones, owners and KPIs.
• Coordination of writers and designers so every email in the series feels consistent and on-brand.
• Segmentation, automation and A/B testing set up inside our ESP (currently Mailchimp, but I’m open to better tools if you can justify the switch).
• Regular status updates and, at the end, a performance report showing changes in open rate, click-through and overall brand recall.
Success means at least a 20 % lift in open rates alongside a demonstrable uptick in brand-awareness metrics gathered through surveys or social listening. If you’ve previously driven similar email-centric campaigns and can jump into a distributed team without fuss, I’m ready to get the calendar locked down and the first brief in your hands.