Assignment for Project Management

Project Title: 1000-word report in response to the UX, CX and Ethical Innovation (Business Analytics)

Scope of the Project:
-Small to medium size

Deadline for Completion:
within 3 Days

Specific Requirements: For a case study/topic is given below
Write a report using creativity and business analytics, Apply UX and CX Design Thinking principles in delivering an analytics-based solution to this brief, taking
into consideration UX, CX, and ethical issues in developing this innovation.
Broad UX and CX steps are likely to include:
1. DISCOVER & DEFINE
• Problem statement
• Defining your target audience
• Creating Personas outcomes
• User journey mapping
2. DESIGN
• Lo-fi vs Hi-fi design
• Wireframes & prototypes
3. TEST + ITERATE
• How to capitalise on failure in rapid prototyping and fast loop iterations
In evaluating your proposed innovation from a UX and CX perspective,
- How feasible is the solution for implementation?
- How well does the solution meet the needs of the end-user

Ideal Skills and Experience:
- Strong project management skills
- Ability to work within tight deadlines
- Experience in handling medium-sized projects
- Attention to detail and ability to adhere to project requirements

Case study is UX and CX – a language interpreter
Develop an app for language interpretation in real-time and so speak as you normally would with
anyone in the world through immediate interpretation of their native language and re-transmission
from English to their native language.
Success criteria include:
1. Ideation - How innovative and creative is the solution?
2. Feasibility - How feasible is the solution for implementation?
3. Customer centric - How well does the solution meet the needs of the end user (UX)?
4. Expandability - What is the potential for the idea to become a business?
From an analytics perspective, consider what can be inferred from public and proprietary third-party
datasets?
To develop this design, there is a need to nominate a persona.
For example, this is the persona of Jade:
- 60 years old
- Married with a family/Suburban
- Comfortable with tech
- Loves speaking to people of all languages
- Travels frequently
- Leads a busy life
In Jade’s journey map, consider how Jade thinks and feels at each step in the journey, thereby
emphasising with Jade.
Come up with ‘How Might We…” statements to address the pain points and areas of opportunity
that you’ve identified. Cluster the HMWs into themes