Market research specialist for a Shopify Wellness Store Growth
Budget: $30 – $250 USD
Job Description:
We are launching a Shopify store for wellness and dietary supplements targeting the US and GCC markets. We are seeking an experienced all-in-one e-commerce product and marketing specialist to manage everything related to product content, branding, market research, compliance, and paid advertising. This freelancer will act as the owner of product strategy and content and ensure the store is fully prepared for launch and growth.
Key Responsibilities:
Market Research & Profitability Analysis
Identify top-selling wellness/supplement products in the US, GCC, and other high-potential markets.
Determine which products can generate fast sales and high profit margins.
Analyze competitor pricing, positioning, and demand per country.
Provide actionable recommendations on which products to sell in which countries to maximize profitability.
Highlight trends, seasonal demand, and audience behavior.
Product Management & Content
Create and manage product listings: product name, description, images, ingredients, benefits, usage instructions, SKUs, pricing, and inventory.
Organize product variants (size, flavor, packs).
Ensure content is accurate, professional, and conversion-focused.
Coordinate product content approval and revisions with the client.
Branding & Assets
Develop and maintain brand consistency across the Shopify store.
Organize and manage brand assets (logo, colors, fonts, banners, lifestyle images).
Ensure branding is applied consistently to products, pages, and marketing materials.
Compliance & Regulatory
Verify supplements meet basic regulatory requirements in target countries (US, GCC).
Organize compliance documentation: COAs, GMP certificates, labels, ingredient verification.
Liaise with regulatory specialists if required.
Paid Advertising & Media Buying
Create, manage, and optimize paid campaigns on Meta, TikTok, and Google Ads.
Manage ad budgets and targeting strategy to maximize ROI.
Track performance metrics and provide reporting for decision-making.
Coordination & Approvals
Act as the primary point of contact for all product-related tasks.
Coordinate with Shopify developers for product upload and page formatting.
Provide timely feedback and approvals for all store pages and product content.
Requirements:
Proven experience managing Shopify stores or e-commerce platforms.
Strong background in market research, product management, and content creation.
Knowledge of wellness/supplements industry trends and regulations (US & GCC).
Experience with paid advertising (Meta, TikTok, Google Ads) and campaign optimization.
Ability to analyze market profitability and demand per country.
Excellent organizational and communication skills.
Ability to create professional, conversion-focused product content.
Strong attention to detail and ability to meet deadlines.
Deliverables:
Detailed market research report showing what products to sell, in which countries, and potential profit margins
Complete product content for 15–30 products ready for Shopify upload
Branded images, banners, and content assets
Compliance documentation and verification for products
Paid ad campaigns set up and optimized (optional, if included)
Coordination and approvals with Shopify developer until launch
Timeline & Budget:
Timeline: aligned with Shopify store development (approx. 10 days for initial product setup; ongoing for ads if applicable)
Budget: negotiable based on experience and scope
To Apply:
Please provide a portfolio of Shopify/e-commerce work, ideally in wellness, supplements, or health products.
Include examples of product listings, market research, profitability analysis, and ads management experience.
We are launching a Shopify store for wellness and dietary supplements targeting the US and GCC markets. We are seeking an experienced all-in-one e-commerce product and marketing specialist to manage everything related to product content, branding, market research, compliance, and paid advertising. This freelancer will act as the owner of product strategy and content and ensure the store is fully prepared for launch and growth.
Key Responsibilities:
Market Research & Profitability Analysis
Identify top-selling wellness/supplement products in the US, GCC, and other high-potential markets.
Determine which products can generate fast sales and high profit margins.
Analyze competitor pricing, positioning, and demand per country.
Provide actionable recommendations on which products to sell in which countries to maximize profitability.
Highlight trends, seasonal demand, and audience behavior.
Product Management & Content
Create and manage product listings: product name, description, images, ingredients, benefits, usage instructions, SKUs, pricing, and inventory.
Organize product variants (size, flavor, packs).
Ensure content is accurate, professional, and conversion-focused.
Coordinate product content approval and revisions with the client.
Branding & Assets
Develop and maintain brand consistency across the Shopify store.
Organize and manage brand assets (logo, colors, fonts, banners, lifestyle images).
Ensure branding is applied consistently to products, pages, and marketing materials.
Compliance & Regulatory
Verify supplements meet basic regulatory requirements in target countries (US, GCC).
Organize compliance documentation: COAs, GMP certificates, labels, ingredient verification.
Liaise with regulatory specialists if required.
Paid Advertising & Media Buying
Create, manage, and optimize paid campaigns on Meta, TikTok, and Google Ads.
Manage ad budgets and targeting strategy to maximize ROI.
Track performance metrics and provide reporting for decision-making.
Coordination & Approvals
Act as the primary point of contact for all product-related tasks.
Coordinate with Shopify developers for product upload and page formatting.
Provide timely feedback and approvals for all store pages and product content.
Requirements:
Proven experience managing Shopify stores or e-commerce platforms.
Strong background in market research, product management, and content creation.
Knowledge of wellness/supplements industry trends and regulations (US & GCC).
Experience with paid advertising (Meta, TikTok, Google Ads) and campaign optimization.
Ability to analyze market profitability and demand per country.
Excellent organizational and communication skills.
Ability to create professional, conversion-focused product content.
Strong attention to detail and ability to meet deadlines.
Deliverables:
Detailed market research report showing what products to sell, in which countries, and potential profit margins
Complete product content for 15–30 products ready for Shopify upload
Branded images, banners, and content assets
Compliance documentation and verification for products
Paid ad campaigns set up and optimized (optional, if included)
Coordination and approvals with Shopify developer until launch
Timeline & Budget:
Timeline: aligned with Shopify store development (approx. 10 days for initial product setup; ongoing for ads if applicable)
Budget: negotiable based on experience and scope
To Apply:
Please provide a portfolio of Shopify/e-commerce work, ideally in wellness, supplements, or health products.
Include examples of product listings, market research, profitability analysis, and ads management experience.