Influencer Marketing Platform Strategy Advisor

Job ID: 40230856

Budget: $25 – $50 USD

[SUMMARY]
We are seeking a Marketplace Product Management Advisor for an influencer marketing platform focused on the Middle East. The role is pivotal in shaping the product strategy, defining the MVP, and developing a comprehensive roadmap for the platform's growth. The company aims to revolutionize influencer marketing by providing a complete end-to-end service that includes influencer verification, campaign management, and performance reporting.

[OVERVIEW]
The project aims to develop a next-generation influencer marketing platform tailored for the Middle East market. The platform will address the lack of comprehensive services in the region by offering a seamless experience from influencer selection to campaign completion. The role involves navigating unique industry challenges, such as integrating AI for influencer verification and developing a monetization strategy that aligns with regional market dynamics.

[RESPONSIBILITIES]
Define and refine the product strategy and roadmap for the platform.
Lead the development of the MVP, ensuring alignment with business goals.
Advise on marketplace mechanics and user acquisition strategies.
Develop a monetization strategy, including payment methods and subscription models.
Collaborate with the technical team to integrate AI for influencer verification.
Establish key performance indicators to measure product success.
Provide strategic guidance on product decisions and trade-offs.

[EXPERIENCE/SKILLS]
Proven experience in product management for marketplaces and B2B SaaS platforms.
Strong understanding of influencer marketing technologies and platforms.
Expertise in developing product roadmaps and defining MVPs.
Experience with subscription and usage-based pricing models.
Ability to make strategic decisions in imperfect data environments.
Familiarity with AI integration for product features.
Experience in developing monetization strategies for digital platforms.

[NICE-TO-HAVE]
Experience in the MENA market or similar emerging markets.
Background in fintech or payment architecture.
Knowledge of influencer analytics and marketplace matching systems.