Four products
Budget: ₹1,500 – ₹12,500 INR
Answer these questions in approx 10 pages
a) Rank the four Innovations in terms of how rapidly and broadly they will diffuse in the
marketplace and provide reasons WHY? (please provide reasons and explain WHY
you think so).
b) Identify the high level characteristics that account for your predictions.
c) Suggest what changes could be made to these products to increase the likelihood of their
adoption or acceptance (use tools like the CXM and ACE Matrix for this
purpose as needed and show your work).
d) Research shows that prior to the introduction of Polytrack an average large racecourse/field
enjoyed a 4 month long racing season per year, and held 2 racing events a month. Each event
generated on average $6 million in revenue (handle), and the racetracks typically got to keep 5%
of the handle as net profit. Horses running on these big tracks cost about $500,000 per animal and
enjoy a 3-5 year racing life. Polytrack estimates that they would be able to extend the racing
season and number of events by 50%, but the track would have to be replaced every 5 years.
Develop a Value Proposition for Polytrack for the large racecourses that will help you make
the most impactful sales pitch to the owners of these venues. Please show your work clearly
and explain to how you arrived at this value proposition.
a) Rank the four Innovations in terms of how rapidly and broadly they will diffuse in the
marketplace and provide reasons WHY? (please provide reasons and explain WHY
you think so).
b) Identify the high level characteristics that account for your predictions.
c) Suggest what changes could be made to these products to increase the likelihood of their
adoption or acceptance (use tools like the CXM and ACE Matrix for this
purpose as needed and show your work).
d) Research shows that prior to the introduction of Polytrack an average large racecourse/field
enjoyed a 4 month long racing season per year, and held 2 racing events a month. Each event
generated on average $6 million in revenue (handle), and the racetracks typically got to keep 5%
of the handle as net profit. Horses running on these big tracks cost about $500,000 per animal and
enjoy a 3-5 year racing life. Polytrack estimates that they would be able to extend the racing
season and number of events by 50%, but the track would have to be replaced every 5 years.
Develop a Value Proposition for Polytrack for the large racecourses that will help you make
the most impactful sales pitch to the owners of these venues. Please show your work clearly
and explain to how you arrived at this value proposition.