Backlink Marketplace Strategy Consultant

I’m building a new backlink marketplace and I need a strategic mind—someone who lives and breathes SEO—to shape our publisher-side playbook. This is not a coding gig; it’s about defining the “what” and the “why” so my dev team can build the “how”.

Here’s what I’m after:

Publisher onboarding automation
– We must reliably FIND, ONBOARD and TRACK the right publishers at scale.
– Speed matters, but quality matters more; I want clear guardrails that filter out low-value sites before they ever touch the platform.
– Your bias should lean toward automated tools and algorithms for discovery, qualification and continuous metric monitoring.

Product feature roadmap
– Advise on marketplace mechanics: pricing models, trust signals, inventory health, and feedback loops that keep both publishers and buyers engaged.
– Prioritise features and translate them into clear, build-ready user stories my engineers can pick up.
– Flag critical data points we should surface (DR, traffic, topical authority, link velocity, etc.) and suggest ways to visualise them.

Deliverables
1. A step-by-step onboarding funnel blueprint, including recommended tech stack and API integrations.
2. A 90-day product feature roadmap with milestone definitions and success metrics.
3. Ongoing strategic reviews (weekly or bi-weekly) as we iterate.

Long-term collaboration is on the table if we click. In your proposal, walk me through a similar marketplace or SEO automation project you’ve led, the results you achieved, and how you’d tackle our three priorities: finding publishers, onboarding them, and tracking their performance.

Looking forward to seeing how you can elevate this platform.