Foundation of Marketing
Budget: $30 – $250 AUD
Use marketing theory to discuss the processes used in the initial stages of
developing a marketing strategy. Integrate Case information throughout
discussion to demonstrate your understanding of theory applied to a given
practical context. Specifically, your CSA should be structured to cover the
following content:
Introduction:
• Introduce the marketing concepts that will be addressed in CSA (namely
the marketing environment, target market and value proposition).
• Briefly introduce your chosen branded product/product line.
Body:
• Use marketing theory to discuss the purpose of scanning and monitoring
factors in the marketing environment.
• Integrate marketing theory and Case information to present a discussion
of the macro-environmental changes/trends that create the consumer
need for your chosen product/product line.
• Integrate marketing theory and Case information to present a discussion
of the micro-environmental conditions influencing the ability of your
chosen product/product line to satisfy consumer needs.
• Use marketing theory to discuss the importance of market segmentation
to define a target market.
• Use marketing theory and Case information to construct a profile of who
you perceive to be the chosen product/product line’s target market.
• Use marketing theory to discuss the importance of developing a clear value
proposition to obtain a market position.
• From your research, identify your chosen product/product line’s value
proposition which helps to perceptually position it in the market.
Conclusion:
• Present thoughts on whether your chosen product/product line’s target
market and value proposition remain relevant in the current marketing
environment.
NOTE: Case research must be conducted using ONLY publicly available sources
(e.g., websites, trade journals, industry reports, magazine articles, blogs,
reviews, personal observation). That is, the Tasmanian producer of the chosen
branded product/product line MUST NOT be approached or contacted for
information or assistance.
The product is Faceshift Balm made in Tasmania Australia here is the link of the website:
https://www.faceshift.com.au/
developing a marketing strategy. Integrate Case information throughout
discussion to demonstrate your understanding of theory applied to a given
practical context. Specifically, your CSA should be structured to cover the
following content:
Introduction:
• Introduce the marketing concepts that will be addressed in CSA (namely
the marketing environment, target market and value proposition).
• Briefly introduce your chosen branded product/product line.
Body:
• Use marketing theory to discuss the purpose of scanning and monitoring
factors in the marketing environment.
• Integrate marketing theory and Case information to present a discussion
of the macro-environmental changes/trends that create the consumer
need for your chosen product/product line.
• Integrate marketing theory and Case information to present a discussion
of the micro-environmental conditions influencing the ability of your
chosen product/product line to satisfy consumer needs.
• Use marketing theory to discuss the importance of market segmentation
to define a target market.
• Use marketing theory and Case information to construct a profile of who
you perceive to be the chosen product/product line’s target market.
• Use marketing theory to discuss the importance of developing a clear value
proposition to obtain a market position.
• From your research, identify your chosen product/product line’s value
proposition which helps to perceptually position it in the market.
Conclusion:
• Present thoughts on whether your chosen product/product line’s target
market and value proposition remain relevant in the current marketing
environment.
NOTE: Case research must be conducted using ONLY publicly available sources
(e.g., websites, trade journals, industry reports, magazine articles, blogs,
reviews, personal observation). That is, the Tasmanian producer of the chosen
branded product/product line MUST NOT be approached or contacted for
information or assistance.
The product is Faceshift Balm made in Tasmania Australia here is the link of the website:
https://www.faceshift.com.au/