local advertising plan and execution for Fort Worth TX craft distillery

Acre Distilling is 6 years old. We produce whiskies, vodka, gin, and rum. We have a large destination tasting room/bar and our products are distributed throughout Texas. We want to drive traffic to the distillery and heighten awareness of our brand locally in Fort Worth initially. We have inhouse social media and art production. Need help identifying proper print, billboards, and other media to advertise in, creative, and frequency. We have met one agency and found the retainer and buy proposal much too open ended. I have worked with free lancers in the past (former agency people) and have found this approach more economical and effective. Looking for someone local preferably in Dallas Fort Worth area. our web site is www.acredistilling.com. Thinking the campaign would center on the the phrase WORTH IT! eg Acre Distilling - WORTH the experience/a visit/a taste. etc. So initial a Fort Worth themed campaign.