Speeding Violation System Brochure Design

Brochure Development Terms of Reference

1. General Information
Brochure design is required for the product:
Comprehensive Speeding Violation Recording System

Format: Booklet
Type: Double-sided
Number of folds: 2 (3 sections on each side, 6 blocks in total)

2. Brochure Purpose

Product presentation to potential clients (government agencies, municipalities, road services)
Concisely and clearly communicate the system's advantages
Emphasize reliability, technological advancement, and efficiency

3. Target Audience

Government Agencies
Road Safety Services

4. Brochure Structure

Front (3 blocks):

Cover
Product Name
Visual (equipment / road / camera)
General Description of the System
What is this System
Primary Purpose
Key Benefits
High Accuracy
Automation
Reliability
Standard Compliance

Back (3 blocks): Block):
4. Functionality

Speed ​​recording
Photo/video recording
Works in all climate conditions
Database integration
Technical specifications
(present as a list or infographic)
Measurement range
Accuracy
Operating conditions
Power supply and connection
Contact information
Company logo
Contacts

5. Design requirements

Modern, technological style
Associations: safety, control, innovation
Use of icons/infographics

6. Source materials
Photos/renderings of equipment
Corporate identity

7. Deliverables

Print file (PDF, CMYK, with bleeds)
Source file

8. Additional information

Provide 2 design concepts
Make revisions (2-3 iterations)

9. Deadlines
1 day