A4 Pharmacy Poster Design in Kenya

Design A4 poster for print:

PWA Product Design Requirements

**1. PHARMACY POSTER (Primary Asset)**

**Purpose**

- Stop customers at the counter
- Create pull demand so the pharmacist isn’t “selling,” just responding
- Signal trust + usefulness, not medical authority

**Size**

- A3 (international standard, easy to print locally)
- Portrait orientation

**Headline Copy (choose ONE, designer to mock 2 options)**

Option A (best):

Struggling to Read Small Print?

Option B:

Reading Small Text Just Got Easier

**Sub-copy (must stay short)**

Read phone messages, prescriptions, labels, and newspapers with ease.

**Bullet strip (icons encouraged)**

- No prescription
- Easy to use
- Instant clarity

**CTA (bottom)**

ASK AT THE COUNTER

**Visual Direction**

- Real Kenyan faces (not stocky Western seniors)
- One image only — clean, human, relatable
- Natural lighting, neutral background
- No white coats, no medical cues


**Absolute No-Nos**

Doctors

Medical diagrams

“Improves eyesight”

Clinical blue hospital vibes