Modern A5 Product Catalogue
Budget: $250 – $750 AUD
I’m ready to upgrade our printed collateral with a fresh, modern-looking A5 catalogue that promotes our entire seating range. All of the product information sits on our website; I’ll share the link once we start, and I’d like you to explore it thoroughly so the structure you create mirrors the way customers already browse online.
Here’s the layout vision:
• Size: A5, landscape or portrait—whichever better supports a clean, minimalist grid.
• Pagination: as many pages as required, but keep it to one page per product. When a chair comes in variations (for example, with or without arms) treat those variants on the same page.
• Opening section: feature our “Quick-Ship” items first so buyers see what can ship immediately.
• Remainder of the book: group products by the exact categories on the site—Task Chairs, Visitor Chairs, and so on—maintaining that order throughout.
• Content density: include every specification, dimension, finish option and imagery available, yet leave out all pricing.
• Navigation: a clear contents page at the front.
Visual direction:
The catalogue must feel modern and minimalist—ample white space, uncluttered typography, simple icons or call-outs where helpful. We don’t have formal brand guidelines, so you have creative freedom as long as the look is contemporary and coherent across pages.
Deliverables:
1. Editable Adobe InDesign (.indd) file with all linked assets packaged.
2. Press-ready PDF for print, set up with 3 mm bleed and crop marks.
If this approach fits your skill set and you’re comfortable managing a sizeable page count in InDesign while keeping the style consistent, I’m keen to see examples of similar catalogues you’ve produced and discuss timelines.
Here’s the layout vision:
• Size: A5, landscape or portrait—whichever better supports a clean, minimalist grid.
• Pagination: as many pages as required, but keep it to one page per product. When a chair comes in variations (for example, with or without arms) treat those variants on the same page.
• Opening section: feature our “Quick-Ship” items first so buyers see what can ship immediately.
• Remainder of the book: group products by the exact categories on the site—Task Chairs, Visitor Chairs, and so on—maintaining that order throughout.
• Content density: include every specification, dimension, finish option and imagery available, yet leave out all pricing.
• Navigation: a clear contents page at the front.
Visual direction:
The catalogue must feel modern and minimalist—ample white space, uncluttered typography, simple icons or call-outs where helpful. We don’t have formal brand guidelines, so you have creative freedom as long as the look is contemporary and coherent across pages.
Deliverables:
1. Editable Adobe InDesign (.indd) file with all linked assets packaged.
2. Press-ready PDF for print, set up with 3 mm bleed and crop marks.
If this approach fits your skill set and you’re comfortable managing a sizeable page count in InDesign while keeping the style consistent, I’m keen to see examples of similar catalogues you’ve produced and discuss timelines.