A6 Direct-Mail Postcard for Property Company
Budget: £10 – £20 GBP
Design Brief: A6 Postcard for Factors Direct
Project Overview
Create a professional, high-impact A5 double-sided postcard to promote Factors Direct, a Scottish property factoring company.
The postcard will be used as a direct mail piece to generate enquiries from homeowners, resident associations, and owners’ committees who may be considering changing their current property factor.
About the Company
Factors Direct is a family-run property factoring business operating across Scotland, with offices in Glasgow and Edinburgh.
Website: https://www.factorsdirect.co.uk
Key selling points:
Proactive property management
Clear and responsive communication
Regular building inspections
24/7 emergency support
Online owner portal
Easy switching from current factor
Target Audience
Owners of flats in tenement and apartment buildings
Resident associations
Owners’ committees
Landlords and developers
Objective
Encourage recipients to consider changing factor
Use the branding and styling from the website.
Suggested colours:
Navy Blue: #173D6B
White: #FFFFFF
Light Grey: #F4F6F8
Accent Green: #49B675
Suggested fonts:
Headings: Montserrat Bold
Body text: Open Sans
Front of Postcard
Hero Image
Large, high-quality image of a well-maintained residential building or tenement.
Headline
Your Building Deserves Better
Subheadline
Proactive property factoring with clear communication, regular inspections, and responsive service.
Benefits Icons
Include icons for:
24/7 Emergency Support
Weekly Updates
Online Client Portal
Regular Inspections
Trusted Contractors
Easy Switching
Call to Action
Thinking of changing factor?
Get your free factoring review.
QR Code
Link to: https://www.factorsdirect.co.uk
Footer
Glasgow | Edinburgh | Across Scotland
Back of Postcard
Headline
Is Your Current Factor Letting You Down?
Pain Points
Slow responses
Poor communication
Reactive maintenance
Unexpected costs
Limited transparency
Company Description
We’re a family-run Scottish property factor focused on proactive maintenance, regular building inspections, and clear communication that keeps owners informed.
What You Can Expect
Weekly Friday updates
24/7 emergency support
Online owner portal
Dedicated property manager
Trusted contractor network
Closing CTA
Switching factor is easier than you think.
Trust Statement
Registered Property Factor PF001012
Design Style
Clean, modern, and trustworthy
Professional corporate look
Minimal clutter
Strong visual hierarchy
Use rounded CTA boxes and simple line icons
Project Overview
Create a professional, high-impact A5 double-sided postcard to promote Factors Direct, a Scottish property factoring company.
The postcard will be used as a direct mail piece to generate enquiries from homeowners, resident associations, and owners’ committees who may be considering changing their current property factor.
About the Company
Factors Direct is a family-run property factoring business operating across Scotland, with offices in Glasgow and Edinburgh.
Website: https://www.factorsdirect.co.uk
Key selling points:
Proactive property management
Clear and responsive communication
Regular building inspections
24/7 emergency support
Online owner portal
Easy switching from current factor
Target Audience
Owners of flats in tenement and apartment buildings
Resident associations
Owners’ committees
Landlords and developers
Objective
Encourage recipients to consider changing factor
Use the branding and styling from the website.
Suggested colours:
Navy Blue: #173D6B
White: #FFFFFF
Light Grey: #F4F6F8
Accent Green: #49B675
Suggested fonts:
Headings: Montserrat Bold
Body text: Open Sans
Front of Postcard
Hero Image
Large, high-quality image of a well-maintained residential building or tenement.
Headline
Your Building Deserves Better
Subheadline
Proactive property factoring with clear communication, regular inspections, and responsive service.
Benefits Icons
Include icons for:
24/7 Emergency Support
Weekly Updates
Online Client Portal
Regular Inspections
Trusted Contractors
Easy Switching
Call to Action
Thinking of changing factor?
Get your free factoring review.
QR Code
Link to: https://www.factorsdirect.co.uk
Footer
Glasgow | Edinburgh | Across Scotland
Back of Postcard
Headline
Is Your Current Factor Letting You Down?
Pain Points
Slow responses
Poor communication
Reactive maintenance
Unexpected costs
Limited transparency
Company Description
We’re a family-run Scottish property factor focused on proactive maintenance, regular building inspections, and clear communication that keeps owners informed.
What You Can Expect
Weekly Friday updates
24/7 emergency support
Online owner portal
Dedicated property manager
Trusted contractor network
Closing CTA
Switching factor is easier than you think.
Trust Statement
Registered Property Factor PF001012
Design Style
Clean, modern, and trustworthy
Professional corporate look
Minimal clutter
Strong visual hierarchy
Use rounded CTA boxes and simple line icons