Brand Awareness Collateral Design
Budget: $10 – $30 CAD
Design Requirements
Design 1 (Main Signage)
• Size: 160 cm (W) × 40 cm (H) – horizontal
• Includes:
o Company logo (will be provided)
o Main promotional text
• Style:
o Clean, bold, high-contrast
o Readable from distance (vehicle branding)
o Modern automotive look
Design 2 (Secondary Signage)
• Size: 60 cm (W) × 40 cm (H) – horizontal
• Includes:
o Same logo
o Less text than Design 1 (simplified version)
• Must visually match Design 1 (same style, colors, and fonts)
Design Style Guidelines
• Background: Deep black
• Colors: Match logo (metallic silver, white, electric blue accents)
• Fonts: Bold, modern, automotive-style
• Design must be high-contrast and readable from distance
• Avoid clutter — keep layout clean and professional
IMPORTANT: Print Layout Requirement (CRITICAL)
The printing company only accepts files in:
• 100 cm (W) × 60 cm (H) format
Therefore, the final output must be delivered as TWO print-ready files, arranged exactly as follows:
Print File 1
• Contains:
o Left portion of Design 1 (100 cm × 40 cm)
• Plus:
o 10 cm black background (waste area) on top
o 10 cm black background (waste area) on bottom
Print File 2
• Contains:
o Remaining right portion of Design 1 (60 cm × 40 cm)
This section must also include 10 cm top and bottom waste areas
o Design 2 (60 cm × 40 cm), rotated 90°
• Both elements must be placed side-by-side within the same 100 × 60 cm canvas
Important Layout Notes
• The waste areas must use the same background style (black with subtle design elements), but must NOT include any text or important graphics
• At the split point of Design 1 (between Print File 1 and Print File 2), leave a very narrow safe gap (containing the background, with no text or logo) to ensure proper alignment when installed
• The two parts of Design 1 must align seamlessly when placed together on the vehicle
A visual guide is attached to clearly illustrate this layout.
Deliverables
• 2 final print-ready files (100 × 60 cm, 300 DPI)
• Source file (AI, PSD)
• High-quality exports (JPEG, PNG, or PDF)
Important Notes
• The designer must strictly follow the layout guide
• All elements must be properly aligned and within safe areas
• Files must be fully print-ready with no further adjustments needed
Additional Information
• Logo and text content will be provided after project starts
• You are welcome to suggest creative improvements in layout, typography, and visual hierarchy
Ideal Designer
• Experience in vehicle signage or large-format print design
Design 1 (Main Signage)
• Size: 160 cm (W) × 40 cm (H) – horizontal
• Includes:
o Company logo (will be provided)
o Main promotional text
• Style:
o Clean, bold, high-contrast
o Readable from distance (vehicle branding)
o Modern automotive look
Design 2 (Secondary Signage)
• Size: 60 cm (W) × 40 cm (H) – horizontal
• Includes:
o Same logo
o Less text than Design 1 (simplified version)
• Must visually match Design 1 (same style, colors, and fonts)
Design Style Guidelines
• Background: Deep black
• Colors: Match logo (metallic silver, white, electric blue accents)
• Fonts: Bold, modern, automotive-style
• Design must be high-contrast and readable from distance
• Avoid clutter — keep layout clean and professional
IMPORTANT: Print Layout Requirement (CRITICAL)
The printing company only accepts files in:
• 100 cm (W) × 60 cm (H) format
Therefore, the final output must be delivered as TWO print-ready files, arranged exactly as follows:
Print File 1
• Contains:
o Left portion of Design 1 (100 cm × 40 cm)
• Plus:
o 10 cm black background (waste area) on top
o 10 cm black background (waste area) on bottom
Print File 2
• Contains:
o Remaining right portion of Design 1 (60 cm × 40 cm)
This section must also include 10 cm top and bottom waste areas
o Design 2 (60 cm × 40 cm), rotated 90°
• Both elements must be placed side-by-side within the same 100 × 60 cm canvas
Important Layout Notes
• The waste areas must use the same background style (black with subtle design elements), but must NOT include any text or important graphics
• At the split point of Design 1 (between Print File 1 and Print File 2), leave a very narrow safe gap (containing the background, with no text or logo) to ensure proper alignment when installed
• The two parts of Design 1 must align seamlessly when placed together on the vehicle
A visual guide is attached to clearly illustrate this layout.
Deliverables
• 2 final print-ready files (100 × 60 cm, 300 DPI)
• Source file (AI, PSD)
• High-quality exports (JPEG, PNG, or PDF)
Important Notes
• The designer must strictly follow the layout guide
• All elements must be properly aligned and within safe areas
• Files must be fully print-ready with no further adjustments needed
Additional Information
• Logo and text content will be provided after project starts
• You are welcome to suggest creative improvements in layout, typography, and visual hierarchy
Ideal Designer
• Experience in vehicle signage or large-format print design