Aged-Care Brochure Design for Rosewood Gardens
Budget: $30 – $250 AUD
Design Brief: Rosewood Gardens Marketing Brochure
Project:
Design a premium brochure-style booklet to market Rosewood Gardens’ Aged & Disability Support Services.
Format:
• A5 size
• Either 4-page or 8-page booklet (depending on layout and visual flow)
• Print-ready and digital-friendly versions required
Brand:
Rosewood Gardens
Website: (rosewoodgardens.com.au in Bing)
Positioning: Compassionate, modern, trustworthy, and high-quality aged & disability support services.
Content:
All written content will be provided. The designer’s role is to create a visually stunning, state-of-the-art layout that elevates the brand and communicates warmth, professionalism, and care.
Design Requirements
1. Visual Style
• Clean, modern, and elegant
• Warm, compassionate tone that reflects aged & disability care
• High-end, contemporary aesthetic suitable for a premium service provider
• Strong use of white space, soft gradients, and refined typography
• Consistent with Rosewood Gardens’ brand colours, values, and website style
2. Imagery
• Use high-quality, emotionally resonant images that reflect:
• Dignity
• Independence
• Support
• Community
• Cultural diversity
• Avoid generic or overly clinical stock imagery
• Ensure images feel authentic, warm, and human-centred
3. Layout
• Professional brochure layout with clear hierarchy
• Smooth flow between sections
• Balanced mix of text, icons, and imagery
• Space for testimonials, service highlights, and contact details
• Designer may propose either a 4-page or 8-page structure based on best visual outcome
4. Deliverables
• Final print-ready PDF (A5 booklet format)
• Digital PDF for email/web use
• Source files (InDesign preferred, or Illustrator/Photoshop if required)
• Fonts and image assets included or linked
Creative Direction
The brochure should feel like a premium care experience—warm, trustworthy, and visually refined. It must communicate Rosewood Gardens’ commitment to quality, compassion, and personalised support.
Think:
• Soft, inviting colour palette
• Clean lines and modern typography
• Gentle curves or organic shapes
• Subtle textures or gradients
• A polished, editorial-style layout
Website: www.rosewoodgardens.com.au
Project:
Design a premium brochure-style booklet to market Rosewood Gardens’ Aged & Disability Support Services.
Format:
• A5 size
• Either 4-page or 8-page booklet (depending on layout and visual flow)
• Print-ready and digital-friendly versions required
Brand:
Rosewood Gardens
Website: (rosewoodgardens.com.au in Bing)
Positioning: Compassionate, modern, trustworthy, and high-quality aged & disability support services.
Content:
All written content will be provided. The designer’s role is to create a visually stunning, state-of-the-art layout that elevates the brand and communicates warmth, professionalism, and care.
Design Requirements
1. Visual Style
• Clean, modern, and elegant
• Warm, compassionate tone that reflects aged & disability care
• High-end, contemporary aesthetic suitable for a premium service provider
• Strong use of white space, soft gradients, and refined typography
• Consistent with Rosewood Gardens’ brand colours, values, and website style
2. Imagery
• Use high-quality, emotionally resonant images that reflect:
• Dignity
• Independence
• Support
• Community
• Cultural diversity
• Avoid generic or overly clinical stock imagery
• Ensure images feel authentic, warm, and human-centred
3. Layout
• Professional brochure layout with clear hierarchy
• Smooth flow between sections
• Balanced mix of text, icons, and imagery
• Space for testimonials, service highlights, and contact details
• Designer may propose either a 4-page or 8-page structure based on best visual outcome
4. Deliverables
• Final print-ready PDF (A5 booklet format)
• Digital PDF for email/web use
• Source files (InDesign preferred, or Illustrator/Photoshop if required)
• Fonts and image assets included or linked
Creative Direction
The brochure should feel like a premium care experience—warm, trustworthy, and visually refined. It must communicate Rosewood Gardens’ commitment to quality, compassion, and personalised support.
Think:
• Soft, inviting colour palette
• Clean lines and modern typography
• Gentle curves or organic shapes
• Subtle textures or gradients
• A polished, editorial-style layout
Website: www.rosewoodgardens.com.au