Product Launch Press Release

I'm looking for a skilled writer to craft a press release for my startup. The primary aim of the release is to announce a product launch. The article needs to be written in a formal style, typical of press releases.

Key Requirements:
- Identify and articulate the unique features of our product
- Ensure the press release meets standard journalistic conventions
- Write in a clear, engaging and formal style

Ideal Skills and Experience:
- Proven experience in writing press releases
- Excellent understanding of product marketing
- Ability to translate complex product features into accessible language