Be Dandy's US Expansion PR Strategy

Be Dandy, a brand strategy and creative agency based in Paris, France is seeking a PR professional to aid in our expansion to the US market.

Objectives:

• PR Strategy Development: We need someone capable of crafting a PR strategy that will appeal to our target audience - luxury and wine & spirits companies. Your strategy should help us highlight our exceptional quality standards and project our unique voice.

• Press Release Creation: We are looking to create a compelling press release that truly captures our brand and its inherent values. Reiterating our emphasis on quality is crucial.

• Media Engagement: Leveraging your network and skills, we would appreciate help in engaging with media outlets focused on business news and lifestyle trends. It's key that we generate buzz in these spheres as they align well with our brand.

The ideal freelancer will have:
• Solid experience in PR strategy development, press release writing, and media engagement
• A serious bonus would be experience with fashion or lifestyle brands
• Exceptional writing and communication skills
• Proven track record of running successful PR campaigns, preferably in the US market
• Understanding of our target market - young, stylish professionals.

Thank you !