derekPR CARES - The Competitive Advantage of a Corporate Philanthropy
Budget: $25 – $50 USD
OVERARCHING FEEL
Minimal, controlled, quietly authoritative, restraint on design effort
COLOR SYSTEM
White = dominant canvas (80–90%)
Deep Blue (#002855) = structure / authority
Old Gold (#EAAA00) = micro-accent only
________________________________________
6-SLIDE STRUCTURE
1 — TITLE
The Competitive Advantage of Corporate Philanthropy
derekPR CARES
Derek Farley
A Case Study and Opportunity
• Clean background (no stock filler)
• Subtle headshot or none
________________________________________
2 — OPPORTUNITY
Most companies:
• mean well, write checks
• see philanthropy as episodic
• separate it from brand and sales
Money counts. Lives matter.
My approach changes lives, reshapes culture and drives business impact.
________________________________________
3 — UNBREAKABLE MODEL
A repeatable system:
Nominate → Vet → Vote → Implement → Capture → Amplify → Repeat
Built to deliver continuously:
• community and company impact
• employee engagement and ownership
• brand visibility and amplification
• measurable business growth
• Linear. Obvious. No diagram theatrics.
________________________________________
4 — EVIDENCE
Safe Step Cares became:
• a defining brand equity and differentiator
• part of cultural identity, nicknamed internally “Karma.”
• earned media champion
• award-winning PR program for philanthropy
Sustained impact through capture and repurposing, extending value well beyond the initial investment.
• Media visuals only. No clutter.
________________________________________
5 — BUSINESS + HUMAN IMPACT
• Advertising equivalency covered hard cost, management and production
• Became part of the sales process within year one
• 90% of buyers were aware of the philanthropy pre-purchase
• Evaluation confirmed it was “extremely influential” in purchase | 5/5
One recipient:
“They restore my faith in companies… and humanity.”
• One image. Let it breathe.
________________________________________
6 — HOW I OPERATE
• Maestro-level orchestration and cross-functional execution
• Align leadership, brand, sales and operations
• Oversee voting, delivery and installation scheduling
• Capture and repurpose each activation
• Executive PR-level pitching, media coordination and PESO implementation
Changing lives. Changing culture. Driving results.
________________________________________
WHAT THIS DECK IS (BRIEF)
A repeatable business system that turns philanthropy into:
• brand advantage
• cultural engine
• revenue influence
Presented with restraint so the credibility carries itself.
________________________________________
OVERREACHES (LEARNED)
• Overdesign diluted credibility (boxes, icons, grids, visual noise)
• Mistaking this for a marketing deck instead of an executive argument
• Saying too much instead of letting the system speak
• Underestimating the power of simplicity
Minimal, controlled, quietly authoritative, restraint on design effort
COLOR SYSTEM
White = dominant canvas (80–90%)
Deep Blue (#002855) = structure / authority
Old Gold (#EAAA00) = micro-accent only
________________________________________
6-SLIDE STRUCTURE
1 — TITLE
The Competitive Advantage of Corporate Philanthropy
derekPR CARES
Derek Farley
A Case Study and Opportunity
• Clean background (no stock filler)
• Subtle headshot or none
________________________________________
2 — OPPORTUNITY
Most companies:
• mean well, write checks
• see philanthropy as episodic
• separate it from brand and sales
Money counts. Lives matter.
My approach changes lives, reshapes culture and drives business impact.
________________________________________
3 — UNBREAKABLE MODEL
A repeatable system:
Nominate → Vet → Vote → Implement → Capture → Amplify → Repeat
Built to deliver continuously:
• community and company impact
• employee engagement and ownership
• brand visibility and amplification
• measurable business growth
• Linear. Obvious. No diagram theatrics.
________________________________________
4 — EVIDENCE
Safe Step Cares became:
• a defining brand equity and differentiator
• part of cultural identity, nicknamed internally “Karma.”
• earned media champion
• award-winning PR program for philanthropy
Sustained impact through capture and repurposing, extending value well beyond the initial investment.
• Media visuals only. No clutter.
________________________________________
5 — BUSINESS + HUMAN IMPACT
• Advertising equivalency covered hard cost, management and production
• Became part of the sales process within year one
• 90% of buyers were aware of the philanthropy pre-purchase
• Evaluation confirmed it was “extremely influential” in purchase | 5/5
One recipient:
“They restore my faith in companies… and humanity.”
• One image. Let it breathe.
________________________________________
6 — HOW I OPERATE
• Maestro-level orchestration and cross-functional execution
• Align leadership, brand, sales and operations
• Oversee voting, delivery and installation scheduling
• Capture and repurpose each activation
• Executive PR-level pitching, media coordination and PESO implementation
Changing lives. Changing culture. Driving results.
________________________________________
WHAT THIS DECK IS (BRIEF)
A repeatable business system that turns philanthropy into:
• brand advantage
• cultural engine
• revenue influence
Presented with restraint so the credibility carries itself.
________________________________________
OVERREACHES (LEARNED)
• Overdesign diluted credibility (boxes, icons, grids, visual noise)
• Mistaking this for a marketing deck instead of an executive argument
• Saying too much instead of letting the system speak
• Underestimating the power of simplicity