HELP WITH CASE STUDY
Budget: $250 – $750 AUD
You have just signed a support service with Eurofeedback. Founded 31 years ago, Eurofeedback is the French leader in pulsed light for use by aesthetic and medical professionals. Eurofeedback machines are designed and manufactured in France, in Essonne south of Paris. They have been recognized for 17 years for their efficiency and robustness. Major aesthetic franchises like DepilTech or Body Minute trust them.
Eurofeedback has a strong international presence (around 20 countries), including on the Australian market with its own subsidiary (EFB Australia) and a partner (Youth Beauty Australasia based in New Zealand). The exclusive distribution contract with this partner is about to expire. Eurofeedback wishes to continue its collaboration with him, but for the New Zealand market only, and at the same time identify new distributors to revitalize the Australian market.
Main competitive advantages: a patented technology capable of treating all skin colors.
Customer needs expressed:
• Evaluate the potential of pulsed light technology (market potential, positioning, competition) in Australia
• Meet local partners specializing in the distribution of products, treatments and aesthetic technology devices (in particular pulsed light cosmetic equipment), of small or even medium size, capable of concentrating on their brand to develop their presence on the australian market
Slide 1: write a sales spitcht by briefly presenting the Eurofeedback company, its flagship product, its competitive advantages and international presence with a meeting proposal in conclusion.
This pitch is intended to be sent to identified Australian prospects with the aim of securing RVs.
Slide 2: describe your methodology for collecting market information allowing Eurofeedback to assess its market potential in Australia and identify the targeted partners (indicate the sources).
Slides 3/4: present the results of your research and your operational recommendations for Eurofeedback to prospect the Australian market.
Eurofeedback has a strong international presence (around 20 countries), including on the Australian market with its own subsidiary (EFB Australia) and a partner (Youth Beauty Australasia based in New Zealand). The exclusive distribution contract with this partner is about to expire. Eurofeedback wishes to continue its collaboration with him, but for the New Zealand market only, and at the same time identify new distributors to revitalize the Australian market.
Main competitive advantages: a patented technology capable of treating all skin colors.
Customer needs expressed:
• Evaluate the potential of pulsed light technology (market potential, positioning, competition) in Australia
• Meet local partners specializing in the distribution of products, treatments and aesthetic technology devices (in particular pulsed light cosmetic equipment), of small or even medium size, capable of concentrating on their brand to develop their presence on the australian market
Slide 1: write a sales spitcht by briefly presenting the Eurofeedback company, its flagship product, its competitive advantages and international presence with a meeting proposal in conclusion.
This pitch is intended to be sent to identified Australian prospects with the aim of securing RVs.
Slide 2: describe your methodology for collecting market information allowing Eurofeedback to assess its market potential in Australia and identify the targeted partners (indicate the sources).
Slides 3/4: present the results of your research and your operational recommendations for Eurofeedback to prospect the Australian market.