Walmart & Target PPC Manager
Budget: $2 – $8 USD
My clothing line is live on both Walmart Marketplace and Target Plus, and I’m ready to lift our brand visibility through well-structured, data-driven PPC campaigns on each platform—giving them equal attention.
You’ll take full ownership of:
• Strategy: translate my “boost brand awareness” goal into keyword research, audience refinement, and ad-type selection for Walmart Sponsored Products, Sponsored Brands, and Target Product Ads.
• Setup & Launch: build campaigns, ad groups, and creatives inside Walmart Advertising Console and Target’s Roundel interface, ensuring tracking pixels are in place so performance data flows cleanly.
• Ongoing Optimisation: monitor bids, placements, and search terms, pausing wasteful spend and scaling winning segments; refresh creative when fatigue appears.
• Reporting: deliver concise weekly dashboards highlighting reach, impressions, click-through rate, and brand search lift so I can see how awareness is trending.
Acceptance criteria
1. Campaigns for both marketplaces go live within 7 days of project start.
2. Brand impression share improves week-over-week for our main clothing keywords.
3. Reports arrive every Monday, actionable and benchmarked.
Tell me about past wins with Walmart and Target ads—or similar retail media platforms—and any tools you rely on for bulk edits or analytics. Let’s build a presence shoppers can’t miss.
You’ll take full ownership of:
• Strategy: translate my “boost brand awareness” goal into keyword research, audience refinement, and ad-type selection for Walmart Sponsored Products, Sponsored Brands, and Target Product Ads.
• Setup & Launch: build campaigns, ad groups, and creatives inside Walmart Advertising Console and Target’s Roundel interface, ensuring tracking pixels are in place so performance data flows cleanly.
• Ongoing Optimisation: monitor bids, placements, and search terms, pausing wasteful spend and scaling winning segments; refresh creative when fatigue appears.
• Reporting: deliver concise weekly dashboards highlighting reach, impressions, click-through rate, and brand search lift so I can see how awareness is trending.
Acceptance criteria
1. Campaigns for both marketplaces go live within 7 days of project start.
2. Brand impression share improves week-over-week for our main clothing keywords.
3. Reports arrive every Monday, actionable and benchmarked.
Tell me about past wins with Walmart and Target ads—or similar retail media platforms—and any tools you rely on for bulk edits or analytics. Let’s build a presence shoppers can’t miss.