SEO Specialist for Tourism Website

Hello,

I own a tourism business in Lima, Peru (walking tours, bike tours, and cooking classes). I’m looking for an experienced SEO specialist to help me grow organic traffic that converts into real tour bookings.

This is not a link-spam project.
I’m looking for strategic SEO, focused on long-term growth, authority, and conversions.

GOALS
- Rank tour landing pages (transactional keywords)
- Increase qualified organic traffic
- Build real authority in the tourism niche
- Use blog content to support bookings
- Improve CTR, structure, and internal linking
- Track real conversions (forms, WhatsApp, bookings)

WHAT iMLOOKING FOR
- Proven SEO experience
- Experience in tourism, travel, or local SEO (strong plus)
- Strong knowledge of:
- Google Search Console
- On-page SEO
- Content optimization
- Internal linking
- UX for SEO
- Ability to create and execute a clear SEO strategy
- Focus on quality links, not quantity
- Clear monthly reporting (traffic, rankings, conversions)

MAIN TASKS
- Full SEO audit (technical, content, and opportunities)
- Keyword research focused on bookings
- Optimization of tour landing pages
- Blog and content strategy
- Internal linking structure
- CTR optimization (titles and descriptions)
- Link building via outreach and partnerships
- Continuous SEO improvements

WHAT I DONT WANT

- Automated backlinks
- Web 2.0, bookmarks, spam directories
- “Guaranteed rankings”
- Generic SEO packages
- Useless monthly reports